Recherche

Grèzes Vincent

Professeur-e HES Associé-e

Compétences principales

Professeur-e HES Associé-e

Téléphone: +41 58 606 90 23

Bureau: FOY

HES-SO Valais-Wallis - Haute Ecole de Gestion
Route de la Plaine 2, Case postale 80, 3960 Sierre, CH

Domaine
Economie et services

Filière principale
Economie d'entreprise

Institut
Institut Entrepreneuriat & Management

Dr. Vincent Grèzes est professeur associé en management de l'innovation, management stratégique et management international à la Haute Ecole de Gestion de la HES-SO Valais-Wallis à Sierre. Il est aussi responsable du module Veille et Tendances du Master HES-SO Innokick à Lausanne. Il a reçu son doctorat en intelligence économique et stratégique de la faculté de Droit et Sciences politiques de l'Université de Lyon 3. Ses intérêts de recherche sont l'innovation ouverte et collaborative basée sur l'analyse des écosystèmes, ainsi que la veille stratégique à destination des décideurs privés et publics, la création de valeurs partagées par les entreprises, et l'innovation de modèles d'afffaires. Vincent a capitalisé des expériences professionnelles dans le renseignement commercial et les études de marché et a accompagné de nombreuses organisations dans l'intégration de processus de management, de créativité et la réalisation de diagnostics stratégiques.

Profil Linkedin : https://www.linkedin.com/in/vincent-gr%C3%A8zes/

MSc HES-SO en Integrated Innovation for Product and Business Development - Innokick - HES-SO Master

Gestion du module Veille et Tendances
Veille stratégique pour l'innovation de produits et services

BSc HES-SO en Economie d'entreprise - HES-SO Valais-Wallis - Haute Ecole de Gestion

Gestion de l'innovation dans le tourisme
Stratégie d'innovation dans le tourisme
Veille dans le tourisme culturel
Innovation ouverte et développement régional

BSc HES-SO en Economie d'entreprise - HES-SO Valais-Wallis - Haute Ecole de Gestion

Management stratégique
Management et Stratégie internationale

BSc HES-SO en Informatique de gestion - HES-SO Valais-Wallis - Haute Ecole de Gestion

Stratégie d'entreprise

MA HES-SO en Travail social - HES-SO Master

Stratégie & Indicateurs de performance

Terminés

Axe Développement Régional 2020 - HES-SO Valais-Wallis

AGP

Rôle: Co-requérant(s)

Financement: VS - Direction / Ra&D; Service de la culture; VS - Direction / Ra&D

Description du projet : Projet inter-disciplinaire pour l'Axe Développement Régional de la HES-SO Valais-Wallis (remplace l'Axe Tourisme) Principalement pour la saisie d'heures pour la coordination et la participation aux séances de l'axe Développement régional. Pas de remboursement de frais de déplacement inter-site. Ventilation pour les BSM : W00 - centre de coût 90014 - n°projet (ne pas mettre de pilier 6 dans la ventilation car c'est sur un centre de coûts) Répartition du budget sur les projets socle des instituts au 31.12.2020

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Equipe de recherche au sein de la HES-SO: Fragniere Emmanuel Cretton Viviane Glassey Deborah Genoud Stéphane Bonazzi Riccardo Loubier Jean-Christophe Larpin Blaise Grèzes Vincent Liu Zhan Barbey Valérie Bianchi Christophe Bocchi Yann Antille Benoît Mudry Pierre-André Simon Maya Glassey Balet Nicole Piantini Umberto Rey Jean-Pierre Hofstädter Martine Cimmino Francesco Maria Juon Dominic Vérolet Fanny Délétroz Nicolas Jordan Nicolas Lenggenhager Micha Weibel Amine Waldis Barbara Moroni Isabelle Seppey Sherine Wyer Melanie Saviozzi Cristina Schwery Romain Piguet Jean-Gabriel Amrein Daniel Bournissen Chantal Antille Alain Simon Emilie Delaloye Matthieu Imboden Serge

Durée du projet: 01.01.2020 - 31.12.2020

Montant global du projet: 180'000 CHF

Statut: Terminé

InnoHub

AGP

Rôle: Collaborateur/trice

Requérant(e)s: VS - Institut Entrepreneuriat & MANAGEMENT

Financement: La Gestion Electronique SA; TechnoArk & Techno-Pôle (T2); Diverses entreprises

Description du projet : L'objectif du projet Innohub est d'aider les entreprises du Valais à augmenter leur compétitivité en leur offrant des outils et méthodologies pour l'innovation des services. Une fois le travail de mise en place méthodologique effectué, le but du projet est de décrocher des mandats spécifiques avec les PME locales pour les accompagner dans cette démarche d'innovation.

Equipe de recherche au sein de la HES-SO: Martin Simon , Fragniere Emmanuel , Hugo Alexandra , Crettol Blaise , Emery Lionel , Latrille Sophie , Genoud Dominique , Bonazzi Riccardo , Grèzes Vincent , Liu Zhan , Kuonen Patrick , Rey Jean-Pierre , Sarrasin Natalie , Varini Kate , Nanchen Benjamin , Ramseyer Randolf

Partenaires académiques: VS - Institut Informatique; VS - Institut Entrepreneuriat & MANAGEMENT

Durée du projet: 01.09.2014 - 31.12.2017

Montant global du projet: 88'944 CHF

Statut: Terminé

Strategic monitoring of the private accomodation's sector - Hotrec

AGP

Rôle: Co-requérant(s)

Requérant(e)s: VS - Institut Tourisme, Schegg Roland, VS - Institut Tourisme

Financement: HOTREC

Description du projet : According to the discussions with HOTREC, the information needs concern especially regulatory trends and civil society and authority's actions in Europe (at all relevant levels) related with the 'private accommodation's' sector. However, HOTREC is also interested in expert information in the sector such as new studies and reports on the 'private accommodation' sector. Hence, the monitoring process should take into account information about the 'private accommodation's' sector such as: - information from the competent regulatory authorities of European countries (incl. non-EU countries) and the European Union, - information from the companies involved in this sector, - statistical data from the European countries, - media (& social media), - expert information (studies and reports) from Ra&D organisations (academics, etc.).

Equipe de recherche au sein de la HES-SO: Emery Lionel , Grèzes Vincent , Schegg Roland

Partenaires académiques: VS - Institut Tourisme; VS - Institut Entrepreneuriat & MANAGEMENT; Schegg Roland, VS - Institut Tourisme

Durée du projet: 01.05.2015 - 30.09.2015

Montant global du projet: 7'800 CHF

Statut: Terminé

2022

International and cultural aspects of academic and educational entrepreneurship

Chapitre de livre ArODES

Vincent Grèzes, Line Pillet

Dans Aldogan Eklund, Mehtap, Wanzenried, Gabrielle, Academic and educational entrepreneurship : foundations in theory and lessons from practice (pp. 67-75). 2022, Cham : Springer

Lien vers la publication

Résumé:

The purpose of this chapter was to analyze international and cultural aspects that academic entrepreneurs must take into consideration to support or hinder academic entrepreneurship. We elaborated on international and cultural aspects to be taken into consideration to successfully undertake an academic entrepreneurship journey, such as cultural, administrative, geographical, and economic distance. We deepened our understanding of cultural distance by summarizing the most used sociological approaches. Finally, we discussed the personal and institutional factors that can support or hinder entrepreneurship success, such as cultural sensitivity, cultural awareness, and the concept of academic learning organizations.

The case of academic entrepreneurship at the HES-SO Valais-Wallis :

Chapitre de livre ArODES

business eXperience

Line Pillet, Vincent Grèzes, Sherine Seppey, Blaise Crettol

Dans Aldogan Eklund, Mehtap, Wanzenried, Gabrielle, Academic and educational entrepreneurship : foundations in theory and lessons from practice (pp. 191-206). 2022, Cham : Springer

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Résumé:

This chapter focused on academic entrepreneurship at HES-SO through the case of the Business eXperience program. The study demonstrated that academic entrepreneurship produced positive impact on research commercialization and university knowledge transfer. It also provided evidence of the appropriateness of using the seven aspects of the holistic entrepreneurship framework to measure the influence of the internal and external environments in stimulating academic entrepreneurship and the importance of teamwork for achieving sustainable success.

A three-level analysis of the innovation and resilience strategies during the COVID-19 crisis

Chapitre de livre ArODES

Vincent Grèzes, Valérie Barbey, Riccardo Bonazzi, Deborah Glassey, Sherine Seppey

Dans Aloulou, Wassim J., Handbook of research on entrepreneurship and organizational resilience during unprecedented times (Pp. 529-551). 2022, Hershey : IGI Global

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Résumé:

This chapter analyzes the actions of the several actors of a regional ecosystem, through a three-level analysis, taking into account the micro level with (1) the analysis of individual measures and innovations implemented during the first semi-containment by managers, the meso-level with (2) the measures taken by professional associations, and the macro level with (3) the analysis of the measures taken by public authorities and professional associations. Despite procedural and financial support offered by municipalities and business associations, key findings show that companies adopted different strategies. These observations lead to a discussion about disruptive and sustainable innovations. Scenario planning techniques were proposed to identify likely futures.

The co-innovation bingo :

Article scientifique ArODES

an object-oriented networking mechanism to foster coupled open business innovation

Vincent Grèzes, Riccardo Bonazzi, Sandra Grèzes

Business systems research journal, December 2021, vol. 12, no. 2, pp. 144-159

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Résumé:

Background: A firm’s cooperative strategies are a fundamental issue in the search for business growth avenues, but a system that eases the emergence of coupled open innovation appears to be missing. Objectives: This paper describes a business networking tool to foster coupled open innovation emergence. Methods/Approach: We adopted a methodology based on design science comparable to grounded theory because solutions emerged by testing a design artefact with companies. Results: We designed and tested an artefact designed as a game to encourage participants to meet as many partners as possible. It is based on collaborative innovation mechanisms and gets inspiration from fields such as organization design, service design, and prospective design. The proposed artefact comes as prescriptive rules that support managers' open innovation opportunity elicitation. Conclusions: From a practical point of view, we contribute by helping companies find emergent open innovation opportunities. From a theoretical point of view, this artefact is part of an emergent theory of object-oriented coupled open innovation mechanisms.

The case of academic entrepreneurship at the HES-SO Valais-Wallis: Business eXperience.

Article scientifique

Pillet Line, Grèzes Vincent, Seppey Sherine, Crettol Blaise

In M. Aldogan Eklund & G. Wanzenried (Eds.), Academic and educational entrepreneurship: Foundations in theory and lessons from practice. Springer., 2022

International and cultural aspects of academic and educational entrepreneurship.

Article scientifique

Grèzes Vincent, Pillet Line

In M. Aldogan Eklund & G. Wanzenried (Eds.), Academic and educational entrepreneurship: Foundations in theory and lessons from practice. Springer., 2022

2021

The potential of public autonomous vehicles in Alpine tourism destinations

Article scientifique ArODES

Sandra Grèzes, Vincent Grèzes, Michael Fux, Randolf Ramseyer, Rolf Wilk

Téoros : revue de recherche en tourisme, 2021, vol. 40, no. 2

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Résumé:

Cette étude porte sur le potentiel des véhicules publics autonomes électriques pour les destinations touristiques alpines. Le dilemme entre tourisme et mobilité dans ces régions repose sur la coexistence d’une forte demande de mobilité et d’une sensibilité à la protection de l’air pur et de la beauté naturelle qui représentent d’importants atouts. Cette étude se concentre sur les opportunités, les défis et les éléments susceptibles d’entraver l’adoption de ces technologies en se basant sur des interviews d’experts. En outre, dans le cadre de cette étude, les opinions et les craintes de futurs utilisateurs de ces véhicules sont évaluées. Les résultats montrent que ces véhicules autonomes publics et électriques paraissent présenter une solution valide pour les destinations touristiques alpines qui souhaitent devenir plus durables et être mieux alignées avec les besoins de leurs touristes. Néanmoins, ces véhicules doivent être gérés d’une manière intelligente pour éviter une augmentation de la circulation. En matière de technologique, ces véhicules ont toutefois besoin d’améliorations pour mieux s’adapter aux conditions particulières d’un environnement alpin.

2020

Vision industrielle valaisanne 2030 :

Rapport ArODES

analyses, réflexions et propositions d’actions

Eric Balet, Vincent Grèzes

2020, Sion : Avenir Industrie Valais/Wallis, 24 p.

Lien vers la publication

Atman :

Article scientifique ArODES

intelligent information gap detection for learning organizations: first steps toward computational collective intelligence for decision making

Vincent Grèzes, Riccardo Bonazzia, Francesco Maria Cimminoa

Journal of intelligence studies in business, 2020, vol. 10, no. 2, pp. 26-31

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Résumé:

Companies’ environments change constantly and very quickly, so each company must be aligned with its environment and understand what is happening to maintain and improve its performance. To constantly adapt to its environment, the company must integrate a learning process in relation to what is happening and become a "learning company." This posture will ensure organizational effectiveness in relation to changes in the environment and allow companies to achieve goals under the best conditions. Our project aims at delivering a competitive and collective intelligence service allowing to support decision making processes through the diagnostic of alignment between internal knowledge of the organization and available external information.

2018

Crowdsourcing for tourism ventures

Chapitre de livre ArODES

Vincent Grèzes, Roland Schegg, Antoine Perruchoud

Dans Sotiriadis, Marios, The Emerald handbook of entrepreneurship in tourism, Travel and hospitality : skills for successful ventures (pp. 331-349). 2018, Bingley, UK : Emerald Publishing

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Résumé:

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.

Co-création de valeurs partagées pour redynamiser une région de montagne à travers le tourisme nocturne :

Article scientifique ArODES

étude de cas en Suisse romande

Vincent Grèzes, Rafael Matos-Wasem, Sandra Grèzes

Revue de géographie alpine, 2018, vol. 106-1

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Résumé:

Une vallée relativement périphérique des Alpes valaisannes, le Val d’Anniviers, a été au cœur d’un projet de recherche appliquée censé redynamiser son tourisme. En effet, la Haute École de Gestion et Tourisme, à Sierre, Valais (Suisse), via ses instituts de recherche en entrepreneuriat, management et tourisme, a développé une démarche de co-création réunissant un large spectre d’acteurs institutionnels, économiques, touristiques et de la société civile et permis de concevoir une offre touristique inédite pouvant intéresser une partie de la clientèle potentielle. Ce produit, à savoir la création d’un « Parc aux étoiles », prétend à un succès certain non seulement de par la localisation et la topographie favorables des lieux pour l’observation du ciel étoilé, mais aussi étant donné la présence, à St-Luc, village situé dans la vallée en question, d’un observatoire et d’un Sentier des planètes, qui reproduit le système solaire à l’échelle humaine. Par ailleurs, l’on constate une demande en hausse pour des offres originales impliquant la décélération, la réduction du stress et un certain retour à la nature. Ce sont des tendances que l’on retrouve dans l’offre de tourisme de ciel étoilé proposée, laquelle vise à faciliter l’observation des astres par le biais de la réduction de la pollution lumineuse. Cet article présente la méthodologie employée dans ce processus de co-création en l’insérant dans les contextes historique, économique, social et environnemental afin qu’elle puisse être reproduite ailleurs, en tenant compte des conditions locales.

United we stand :

Chapitre de livre ArODES

exploring the notion of cooperation support system for business model design

Riccardo Bonazzi, Vincent Grèzes

Co-utility : theory and applications (pp. 167-188). 2018, Cham : Springer

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Résumé:

In this chapter, we identify possible connections between the notion of co-utility and new business models, which are based on cooperation among consumers. We start with known cases of sharing economy (Uber and AirBnB) to introduce the business model canvas as a tool to support the design of right incentives for cooperation among stakeholders. Then we use the business model canvas to illustrate two research projects and two real-life applications focused on a transportation firm and a boutique hotel.

2017

Service design and educational challenges to foster innovation in tourism :

Article scientifique ArODES

the case of the Swiss Matterhorn region

Emmanuel Fragnière, Randolf Ramseyer, Vincent Grèzes, Patrick Kuonen, Benjamin Nanchen, Jean-Michel Sahut

Gestion 2000, 2017, Vol. 34, no. 1-2, pp. 203-213

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Résumé:

In this paper, we discuss educational challenges oriented toward service design in order to galvanize the offer of tourism services with an illustration of the Swiss Matterhorn region. Indeed, based on outdated business practices, the tourism economy of Switzerland is losing momentum. In response, it is now vital that Swiss Alpine tourist destinations shift from a construction to an exploitation-based business model. In this paper, we explain this difficult context, make some links with the scientific literature and detail the service design curricula we have implemented over the last years at the Swiss School of Tourism to foster innovation in tourism services. In particular we develop the following thesis. We believe that service design as a way to foster innovation will enable the Swiss Matterhorn Region to stage a spontaneous and authentic revisited tourism experience. Consequently teachers and educators need to train students to gain a holistic appreciation of a touristic experience through knowledge sharing. Thus, they will be able to understand and manage the multifaceted complexity of touristic services.

2016

A process for co-creating shared value with the crowd :

Article scientifique ArODES

tourism case studies from a regional innovation system in western Switzerland

Vincent Grèzes, Béatrice Girod Lehmann, Marc Schnyder, Antoine Perruchoud

Technology innovation management review, November 2016, vol. 6, no 11, pp. 32-39

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Résumé:

Despite the presence of a regional innovation system, the gross value added attributed to tourism in the Swiss region of Valais is declining. Innovation policies fostering private initi-atives and collaboration between companies, researchers, and coaching services have been reinforced recently, and policy instruments are in place to support strategic indus-tries. However, no incitement instrument is dedicated to supporting the co-creation and the creation of shared value through local actors. This article presents a co-creation pro-cess of shared value and the lessons learned while implementing a new mode of innova-tion and entrepreneurship in two case studies in the peripheral region of Valais, Switzerland. The aim of the process is the co-creation of shared value-based business mod-els, with an emphasis on the use of crowdsourcing to find new ways to create shared value.

2015

Principes et méthodes de créativité appliqués au tourisme valaisan

Article professionnel ArODES

Vincent Grèzes, Antoine Perruchoud, Michaël Poli

Valais valeur ajoutée, la revue de l'économie valaisanne, Août-octobre 2015, no 5, pp. 28-29

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Résumé:

Éclairages sur la créativité appliquée dans le tourisme valaisan avec les techniques de génération d'idées, afin de favoriser l'innovation répondant aux attentes et besoins réels des clients.

The definition of competitive intelligence needs through a synthesis model

Article scientifique ArODES

Vincent Grèzes

Journal of intelligence studies in business (JISB), April 2015, vol. 5, no. 1, pp. 40-56

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Résumé:

Based on an exhaustive literature review, this paper presents an overview of the evolution of different methods useful for defining competitive intelligence needs, where the information helps the firm to justify its strategic decisions, the analysis of the early warning topics and the elements of the competitors' environment and the actors influencing the organization or its value system, and their categorization. These findings are part of a doctoral study aiming at identifying the usefulness of data coming from open intelligence. The researcher presents, on one hand, a categorization of competitive intelligence needs, and on the other hand, a synthesis model that assists managers in defining competitive intelligence needs. It also aims to show how to foster innovation.

2022

How organized is your open innovation? :

Conférence ArODES

a typology of open innovative organization

Vincent Grèzes, Riccardo Bonazzi

Proceedings of the 9th Annual World Open Innovation Conference 2022

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Résumé:

The purpose of this paper is to propose a conceptual framework dedicated to analyzing organizations regarding their settings to support or hinder open innovation and to propose a way to find best innovation strategy. We elaborate on the settings to take into consideration to successfully undertake an open innovation journey, such as process as vectors of opportunities and capacities as assets to seize the opportunities. We deepen our understanding by studying the most recent typologies and maturity models of open innovation strategies. Then we discuss the personal and institutional factors that can support or hinder open innovation success, such as absorptive capacities and cultural awareness. Finally, we considered the settings allowing entrepreneurs and organizations to evaluate their open innovation maturity regarding their settings and management conditions regarding their open innovation process and capacities allowing to manage the open innovation related knowledge. This paper allows organizations’ managers, employees and students, to identify an organization's maturity in terms of open innovation activities and knowledge management awareness.

Coupled open innovation blueprinting :

Conférence ArODES

a practical mechanism for collaborative blue ocean strategy elicitation

Vincent Grèzes

Proceedings of the 9th Annual World Open Innovation Conference 2022

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Résumé:

This paper proposes a technique able to support coupled open innovation opportunities elicitation. Researchers suggest solution toward companies that need techniques to identify partnership opportunities in order to cope with increasing competition. The need for practical mechanisms to identify open innovation opportunities has indeed emerged from the literature. Hence, our research focuses on identification and testing of coupled open innovation opportunity elicitation with simple mechanism. For this purpose, we realized a quasi- experimentation, using methodologies of design science for solution prototyping, participant observation and ethnographic interviews as well as service blueprint to analyze the service providers situations and identify the areas of improvement, and finally apply the tools of blue ocean strategy. The emergent opportunities have been analyzed through an opportunity matrix, based on differentiators and non-negotiable elements of each stakeholder. The proposed coupled open innovation blueprinting process allows participants to share information and create alliances in a limited time and space and for a very low cost.

2021

Cultural and international aspects of innovation and entrepreneurship in higher educational institutions

Conférence ArODES

Vincent Grèzes

Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference

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Résumé:

The purpose of this paper is to analyse the international and cultural aspects that academic entrepreneurs must take into consideration and propose a conceptual framework dedicated to theanalysis of higher educational institutions (HEI) regarding their international settings and the support or hindrance to academic entrepreneurship. We elaborate on the international and cultural aspects to be consideredto successfully undertake an academic entrepreneurship journey, such as cultural, administrative, geographical, and economic distances. We deepen our understanding of the cultural distance by summarizing the most used sociological approaches. Then we discuss the personal and institutional factors that can support or hinder entrepreneurship success, such as cultural sensitivity, cultural awareness, and academic learning organization. Finally, we considered the settings allowing entrepreneurs to develop their cultural sensitivity in the academic context and propose a typology of the HEI regarding their settings and management conditions of entrepreneurship regarding their internationalization and cultural awareness. The results allow university managers and professors or students to identify their organization's maturity in terms of international and cultural awareness towards fostering innovation and entrepreneurship.

Strategies of companies facing client and resources limitations : innovation patterns analysis

Conférence ArODES

Vincent Grèzes

Restarting tourism, travel and hospitality: the day after ; Book of extended abstracts (proceedings of the 4th International Scientific Conference “TOURMAN 2021”)

Lien vers la conférence

Designing a sustainable, circular culinary system :

Conférence ArODES

the case of the tourism region of Valais, Switzerland

Sandra Grèzes, Vincent Grèzes

Restarting tourism, travel and hospitality: the day after ; Book of extended abstracts (proceedings of the 4th International Scientific Conference “TOURMAN 2021”)

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2020

Towards a theory of coupled open innovation strategies :

Conférence ArODES

the emergence of the three doors model

Vincent Grèzes, Riccardo Bonazzi

Proceedings of the 7th Annual World Open Innovation Conference (WOIC 2020)

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Résumé:

Following a two steps research design based on inductive and deductive methods, researchers tent to understand the paths of emergence of coupled open innovation opportunities. The aim of this research is to provide rules to managers in order to support their open innovation thinking process. Firstly, this paper presents an emergent theoretical model based on the analysis of 20 cases, and aiming at analyzing the articulation of three boundary objects useful to develop coupled open innovation strategies and to deepen the understanding of the impetus of coupled open innovation. The three identified dimensions are Vision, Resources and Market. Secondly, according to the emergent model of coupled open innovation, researchers established technological rules and mechanisms dedicated to accompanying managers in the open innovation opportunities elicitation process. Those rules were tested with quasi-experimentations of the three identified rules of coupled open innovation opportunities elicitation. Examples are presented in this paper to illustrate the proof of concepts. The results of the tests show that those rules can accompany managers in their open innovation opportunities definition phase. This paper tends to lay foundations for further investigate paths toward coupled open innovation opportunities elicitation, especially in the aim of elaborating prescriptive rules to support managers innovative thinking.

The co-innovation bingo :

Conférence ArODES

an object-oriented networking mechanism to innovate in open innovation services

Vincent Grèzes, Sandra Grèzes, Riccardo Bonazzi

Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference

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Résumé:

In this paper, we describe a business networking tool aiming at fostering collaborative innovation emergence between actors. This tool is designed as a game to encourage participants to share and meet as many partners as possible in a given time. This artefact is based on previous research aiming at identifying collaborative innovation mechanisms and getting inspiration from different fields such as organization design, service design and prospective. The proposed artifact comes as a set of prescriptive rules (Van Aken, 2005) that support managers' co-innovation opportunity elicitation. In preliminary test, 30 exchanges emerged among 20 participants, who did not know each other beforehand. Our contribution is twofold: from a practical point of view, we contribute to help companies to find emergent co-innovation opportunities; and from a theoretical point of view, this artefact is part of our emergent theory of object-oriented co-innovation mechanisms.

Assessing a digitalised citizen consultation platform based on a qualitative survey :

Conférence ArODES

the case of Valais canton's new constitution

Emmanuel Fragnière, Vincent Grèzes, Martine Hofstädter, Dominic Juon, Sherine Seppey, Randolf Ramseyer

Proceedings of the 18th International Conference e-Society 2020

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Résumé:

The practice of citizens' democratic rights and duties must be questioned at a time when many of our daily customs and rituals are being challenged and redefined by the digital revolution. While retailing has already profoundly altered our daily interactions, any practice related to the exercise of democracy remains very traditional and this seems to be at the root of an ever-increasing disinterest in politics, especially among young people. We had the opportunity, through a qualitative survey, to study this theme in relation to the complete revision of the Constitution of the Canton of Valais in Switzerland. The latter follows a democratic process in which 130 citizens of Valais were elected to revise the Constitution. In addition, a consultation was put online on a platform as a pilot project from 7 November 2019 to 5 January 2020 with the aim of encouraging citizen participation and thus giving a voice to all the inhabitants of Valais. In this paper, we present the main elements of this qualitative survey based on the technique of "hypothetical scenarios", conducted among 20 Valais residents interested in politics (the majority of the interviewees did not use the online platform, a minority did, and some of the interviewees are stakeholders linked to the Constituent project). In addition to the survey based, we also carried out a "netnographic" analysis using the 1,235 contributions left on the platform during the pilot project period. The analysis of the transcripts made on the basis of the semi-directive interviews shows an interest in these digital citizen platforms. However, the respondents recognise that the citizens' platform is a first test and that more innovation and testing in this area is needed to involve people who are not currently participating in the democratic debate. This is somewhat confirmed by our netnography, as all the content of the platform has been produced by people with a proven political culture.

2019

Amrita :

Conférence ArODES

designing a support system for new food recipes for phytonutrition

Riccardo Bonazzi, Noémie Remacle, Vincent Grèzes

Proceedings of the 6th Annual World Open Innovation Conference

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Résumé:

In this paper, we describe a mobile service, which is aimed at cooking chefs and that generates list of ingredients for recipes made of local products. We focus on a specific type of cooking recipes based on plants, which are used in cultural food practices worldwide to support wellbeing ("phytonutrition"). Researchers in food technology have been successfully developing food recommenders but there is a gap concerning the notion of phytonutrition changes the set of required functions and the theoretical framework to assess the software. We describe an endtoend support system for recipe design in compliance with European regulations concerning phytonutrients. Results of a longitudinal test, which was done in a hotel in the Alpine region, show that our software allows chefs to conceive a set of dishes, which increase the satisfaction of customers and have a positive effect on their wellbeing.

2018

Using phenomenology to assess risk perception of a new technology in public transportation the case of the autonomous vehicles as mobility as a service (MaaS) in Switzerland

Conférence ArODES

Randolf Ramseyer, Francesco Maria Cimmino, Lionel Emery, Sandra Grèzes, Vincent Grèzes, Benjamin Nanchen, Emilie Simon, Emmanuel Fragnière

Proceedings of the 3rd International Conference on System Reliability and Safety (ICSRS) 2018

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Résumé:

In the mobility sector, a large number of new technologies such as autonomous vehicles (AVs) and services (e.g. carpooling) are emerging. AVs involve not only passengers, but also authorities, manufacturers, public transportation companies, law enforcement officials, drivers, pedestrians and shopkeepers. Applying phenomenology - the description of a phenomenon's live experience [1] - to this case of Mobility as a Service (MaaS) contributes to understanding its complexity and provides insights of users' perception of risk related to the AVs. This new technology brings many opportunities to improve our mobility system. Identified potential risks can affect the efficiency and the perception of the service. In this exploratory research, we have employed a technique called experimental phenomenology to identify these risks. The major advantage of this approach is to take into account the perception of passengers as a driver for design.

Service design thinking methodology for co-innovating the user experience

Conférence ArODES

Vincent Grèzes, Randolf Ramseyer, Benjamin Nanchen, Rolf Wilk, Sandra Grèzes, Antoine Perruchoud

Proceedings of the Smart Tourism Congress Barcelona (STCB) CETT UB 2018

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2017

Service design guidelines for new types of wellness tourism

Conférence ArODES

Riccardo Bonazzi, Vincent Grèzes, Valérie Barbey

Proceedings of the ENTRENOVA Conference

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Résumé:

In this article, we describe the preliminary results of an ongoing project aiming at increasing the attractiveness of Alpine destinations in Switzerland, by means of a very widespread hotel. We investigate how to design new services for wellness tourism, which target (a) “young elderly”, whose age is comprised between 60 and 75 years, and (b) enterprises interested in meetings, incentives, conferencing and events. The first customer segment is known to be proactive in seeking to improve or maintain health and quality of life, while medical tourists generally travel reactively to receive treatment for a diagnosed disease or condition. The second customer segment mostly seeks for complementary activities to be done after work or as main topic for a seminar. Accordingly, we have conducted interviews with different stakeholders: hotel managers, owners of firms producing natural components for wellbeing and tourist officers. In the end, we highlight a set of relevant findings that should be taken into account when setting up wellness tourism in a dispersed area.

2015

Crowdfunded tourism activities :

Conférence ArODES

Study on the direct impact of Swiss crowdfunding platforms on the tourism industry

Vincent Grèzes, Lionel Emery, Roland Schegg, Antoine Perruchoud

Proceedings of Travel & Tourism Research Association European Chapter Conference (TTRA) 2015

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Réalisations

Recherche

Grèzes Vincent

Professeur-e HES Associé-e

Compétences principales

Innovation ouverte

Diagnostic stratégique

Veille stratégique

Design thinking

Développement régional

Gestion de projets

Professeur-e HES Associé-e