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Grèzes Vincent

Professeur-e HES Associé-e

Hauptkompetenzen

Professeur-e HES Associé-e

Telefon-Nummer: +41 58 606 90 23

Büro: FOY

HES-SO Valais-Wallis - Haute Ecole de Gestion
Route de la Plaine 2, Case postale 80, 3960 Sierre, CH

Bereich
Economie et services

Hauptstudiengang
Economie d'entreprise

Institut
Institut Entrepreneuriat & Management

MSc HES-SO en Integrated Innovation for Product and Business Development - Innokick - HES-SO Master

Gestion du module Veille et Tendances
Veille stratégique pour l'innovation de produits et services

BSc HES-SO en Economie d'entreprise - HES-SO Valais-Wallis - Haute Ecole de Gestion

Gestion de l'innovation dans le tourisme
Stratégie d'innovation dans le tourisme
Veille dans le tourisme culturel
Innovation ouverte et développement régional

BSc HES-SO en Economie d'entreprise - HES-SO Valais-Wallis - Haute Ecole de Gestion

Management stratégique
Management et Stratégie internationale

BSc HES-SO en Informatique de gestion - HES-SO Valais-Wallis - Haute Ecole de Gestion

Stratégie d'entreprise

MA HES-SO en Travail social - HES-SO Master

Stratégie & Indicateurs de performance

Abgeschlossen

Axe Développement Régional 2020 - HES-SO Valais-Wallis

AGP

Rolle: Mitgesuchsteller/in

Financement: VS - Direction / Ra&D; Service de la culture

Description du projet : Projet inter-disciplinaire pour l'Axe Développement Régional de la HES-SO Valais-Wallis (remplace l'Axe Tourisme) Principalement pour la saisie d'heures pour la coordination et la participation aux séances de l'axe Développement régional. Pas de remboursement de frais de déplacement inter-site. Ventilation pour les BSM : W00 - centre de coût 90014 - n°projet (ne pas mettre de pilier 6 dans la ventilation car c'est sur un centre de coûts) Répartition du budget sur les projets socle des instituts au 31.12.2020

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Forschungsteam innerhalb von HES-SO: Fragniere Emmanuel Cretton Viviane Glassey Deborah Genoud Stéphane Bonazzi Riccardo Loubier Jean-Christophe Larpin Blaise Grèzes Vincent Liu Zhan Barbey Valérie Bianchi Christophe Bocchi Yann Antille Benoît Mudry Pierre-André Simon Maya Glassey Balet Nicole Piantini Umberto Rey Jean-Pierre Hofstädter Martine Cimmino Francesco Maria Juon Dominic Vérolet Fanny Délétroz Nicolas Jordan Nicolas Lenggenhager Micha Weibel Amine Waldis Barbara Moroni Isabelle Seppey Sherine Wyer Melanie Saviozzi Cristina Schwery Romain Piguet Jean-Gabriel Amrein Daniel Bournissen Chantal Antille Alain Simon Emilie Delaloye Matthieu Imboden Serge

Durée du projet: 01.01.2020 - 31.12.2020

Montant global du projet: 180'000 CHF

Statut: Abgeschlossen

InnoHub

AGP

Rolle: Mitarbeiter

Requérant(e)s: VS - Institut Entrepreneuriat & MANAGEMENT

Financement: La Gestion Electronique SA; TechnoArk & Techno-Pôle (T2); Diverses entreprises

Description du projet : L'objectif du projet Innohub est d'aider les entreprises du Valais à augmenter leur compétitivité en leur offrant des outils et méthodologies pour l'innovation des services. Une fois le travail de mise en place méthodologique effectué, le but du projet est de décrocher des mandats spécifiques avec les PME locales pour les accompagner dans cette démarche d'innovation.

Forschungsteam innerhalb von HES-SO: Martin Simon , Fragniere Emmanuel , Hugo Alexandra , Crettol Blaise , Emery Lionel , Latrille Sophie , Genoud Dominique , Bonazzi Riccardo , Grèzes Vincent , Liu Zhan , Kuonen Patrick , Rey Jean-Pierre , Sarrasin Natalie , Varini Kate , Nanchen Benjamin , Ramseyer Randolf

Partenaires académiques: VS - Institut Informatique; VS - Institut Entrepreneuriat & MANAGEMENT

Durée du projet: 01.09.2014 - 31.12.2017

Montant global du projet: 88'944 CHF

Statut: Abgeschlossen

Strategic monitoring of the private accomodation's sector - Hotrec

AGP

Rolle: Mitgesuchsteller/in

Requérant(e)s: VS - Institut Tourisme, Schegg Roland, VS - Institut Tourisme

Financement: HOTREC

Description du projet : According to the discussions with HOTREC, the information needs concern especially regulatory trends and civil society and authority's actions in Europe (at all relevant levels) related with the 'private accommodation's' sector. However, HOTREC is also interested in expert information in the sector such as new studies and reports on the 'private accommodation' sector. Hence, the monitoring process should take into account information about the 'private accommodation's' sector such as: - information from the competent regulatory authorities of European countries (incl. non-EU countries) and the European Union, - information from the companies involved in this sector, - statistical data from the European countries, - media (& social media), - expert information (studies and reports) from Ra&D organisations (academics, etc.).

Forschungsteam innerhalb von HES-SO: Emery Lionel , Grèzes Vincent , Schegg Roland

Partenaires académiques: VS - Institut Tourisme; VS - Institut Entrepreneuriat & MANAGEMENT; Schegg Roland, VS - Institut Tourisme

Durée du projet: 01.05.2015 - 30.09.2015

Montant global du projet: 3'900 CHF

Statut: Abgeschlossen

2024

Entwicklung von Kreislaufwirtschaftslösungen im Tourismus

Buchkapitel ArODES

Vincent Grèzes, Sandra Grèzes-Bürcher, Marc Schnyder

Dans Beritelli, Pietro, Bieger, Thomas, Laesser, Christian, Neue Arbeitswelten und nachhaltiges Destinationsmanagement im alpinen Tourismus : Schweizer Jahrbuch für Tourismus 2023/2024 (24 p.). 2024, Berlin : Erich Schmidt Verlag

Link zur Publikation

Zusammenfassung:

Die Hochschule für Wirtschaft (HEG) der HES-SO Valais-Wallis hat eine Studie durchgeführt mit dem Ziel, potenzielle Wertschöpfungslösungen auf Basis der Kreislaufwirtschaft zwischen dem touristischen Ökosystem und angrenzenden wirtschaftlichen Sektoren zu entwickeln. Ziel ist es, den Ressourcen- und Wissensaustausch zwischen den Akteuren im Tourismussystem im Zusammenhang mit potenziellen Lösungen der Kreislaufwirtschaft zu fördern. Die Ergebnisse dieser Studie wurden auf zwei wissenschaftlichen Konferenzen vorgestellt. Die vorhandenen Ressourcen der Falldestinationen Crans-Montana und Pfyn-Finges wurden identifiziert, interne und externe Beispiele analysiert und schlussendlich neue zirkuläre Netzwerke die Werte für alle Beteiligten schaffen kreiert. Schlussendlich wurden Szenarien zur Umsetzung von Kreislaufwirtschaftslösungen für Tourismusakteure erstellt, sowie regionalen Interessengruppen vorgeschlagen. Dieses Kapitel bietet eine Zusammenfassung der Ergebnisse und Methoden, um das erlangte Wissen über bewährte Praktiken im Bereich der Kreislaufwirtschaftslösungen zu teilen und Tourismusakteure zu inspirieren

2023

Designing a sustainable, circular culinary system

Wissenschaftlicher Artikel ArODES

Sandra Grèzes-Bürcher, Vincent Grèzes

Circular economy and sustainability, 2024, 4, 2799–2821

Link zur Publikation

Zusammenfassung:

The purpose of this paper is to design a sustainable, culinary system based on the principles of circular economy and systemic design integrating restaurants and hotels of a rural tourism region. The overall research question is: How can the current fruit and vegetable food system be transformed into a sustainable and circular culinary system creating benefits for all stakeholders? As the main aim of this exploratory study is to understand the challenges and experiences of the different actors involved in the current food network rather than measuring flows, the researchers adopt a qualitative approach based on the principles of systemic design. The authors conducted 15 semi-structured interviews with different actors along the value chain in the canton of Valais, Switzerland. The results show that among the factors needed to create a sustainable, circular local food network are a centralized distribution system, efficient transport, better food waste management, sensitization/education of different actors, and better promotion of regional food. The resulting model for a sustainable and circular culinary system includes a regional hub that coordinates the different material and relational flows, the transportation system, and promotional activities including a central marketplace platform. The results are of particular interest for policy strategies focusing on the promotion of regional food networks. In terms of practical applications, the study suggests different solutions to transform current food systems into circular, re-localized food networks that help valorize local food in rural tourism regions.

Dreierpartnerschaften zur Unterstützung lokaler Innovationen und zur Schaffung gemeinsamer Werte :

Buchkapitel ArODES

Die Schaffung gemeinsamer Werte zwischen öffentlichen Akteuren, der Universität und Unternehmen

Vincent Grèzes

Dans Beritelli, Pietro, Bieger, Thomas, Laesser, Christian, Alpiner Tourismus in disruptiven Zeiten : Schweizer Jahrbuch für Tourismus 2022/2023 (pp. 157-164). 2023, Berlin : Erich Schmidt Verlag

Link zur Publikation

Zusammenfassung:

Seit zwei Jahren arbeitet der Gemeindeverband von Crans-Montana (ACCM) mit der Hochschule für Wirtschaft der HES-SO Valais-Wallis im Rahmen eines Ausbildungsprogramms für digitale Transformation zusammen. Dies ist eine Gelegenheit, lokale Unternehmen an den Innovationsübungen der Studierenden teilhaben zu lassen. Diese Zusammenarbeit, die von lokalen Politikern unterstützt wird, ermöglicht es den Forschern des Instituts für Unternehmertum & Management, ihre Methoden der kollaborativen Innovation anzuwenden, und den Unternehmen, gemeinsam mit anderen Unternehmen der Region Lösungen zu entwickeln. Im Rahmen der Ausbildung nehmen in jedem Herbst drei bis vier lokale Unternehmen an der Übung teil, um ihre Marketingstrategien zu verbessern und Wege für eine Zusammenarbeit bei der Bereitstellung neuer Dienstleistungen zu finden. Diese Methoden werden auch zu jeder Jahreszeit in Form von Workshops angewandt, um die Unternehmen bei der Stärkung ihrer Position im lokalen Ökosystem zu unterstützen. Dies ist eine Ergänzung zu anderen Angeboten zur Integration von Unternehmen in die Lehrpläne, wie z. B. die Durchführung von strategischen Diagnosen für Unternehmen in den Kursen Strategisches Management und Internationale Strategie.

2022

The case of academic entrepreneurship at the HES-SO Valais-Wallis :

Buchkapitel ArODES

business eXperience

Line Pillet, Vincent Grèzes, Sherine Seppey, Blaise Crettol

Dans Aldogan Eklund, Mehtap, Wanzenried, Gabrielle, Academic and educational entrepreneurship : foundations in theory and lessons from practice (pp. 191-206). 2022, Cham : Springer

Link zur Publikation

Zusammenfassung:

This chapter focused on academic entrepreneurship at HES-SO through the case of the Business eXperience program. The study demonstrated that academic entrepreneurship produced positive impact on research commercialization and university knowledge transfer. It also provided evidence of the appropriateness of using the seven aspects of the holistic entrepreneurship framework to measure the influence of the internal and external environments in stimulating academic entrepreneurship and the importance of teamwork for achieving sustainable success.

International and cultural aspects of academic and educational entrepreneurship

Buchkapitel ArODES

Vincent Grèzes, Line Pillet

Dans Aldogan Eklund, Mehtap, Wanzenried, Gabrielle, Academic and educational entrepreneurship : foundations in theory and lessons from practice (pp. 67-75). 2022, Cham : Springer

Link zur Publikation

Zusammenfassung:

The purpose of this chapter was to analyze international and cultural aspects that academic entrepreneurs must take into consideration to support or hinder academic entrepreneurship. We elaborated on international and cultural aspects to be taken into consideration to successfully undertake an academic entrepreneurship journey, such as cultural, administrative, geographical, and economic distance. We deepened our understanding of cultural distance by summarizing the most used sociological approaches. Finally, we discussed the personal and institutional factors that can support or hinder entrepreneurship success, such as cultural sensitivity, cultural awareness, and the concept of academic learning organizations.

A three-level analysis of the innovation and resilience strategies during the COVID-19 crisis

Buchkapitel ArODES

Vincent Grèzes, Valérie Barbey, Riccardo Bonazzi, Deborah Glassey, Sherine Seppey

Dans Aloulou, Wassim J., Handbook of research on entrepreneurship and organizational resilience during unprecedented times (Pp. 529-551). 2022, Hershey : IGI Global

Link zur Publikation

Zusammenfassung:

This chapter analyzes the actions of the several actors of a regional ecosystem, through a three-level analysis, taking into account the micro level with (1) the analysis of individual measures and innovations implemented during the first semi-containment by managers, the meso-level with (2) the measures taken by professional associations, and the macro level with (3) the analysis of the measures taken by public authorities and professional associations. Despite procedural and financial support offered by municipalities and business associations, key findings show that companies adopted different strategies. These observations lead to a discussion about disruptive and sustainable innovations. Scenario planning techniques were proposed to identify likely futures.

The co-innovation bingo :

Wissenschaftlicher Artikel ArODES

an object-oriented networking mechanism to foster coupled open business innovation

Vincent Grèzes, Riccardo Bonazzi, Sandra Grèzes

Business systems research journal, December 2021, vol. 12, no. 2, pp. 144-159

Link zur Publikation

Zusammenfassung:

Background: A firm’s cooperative strategies are a fundamental issue in the search for business growth avenues, but a system that eases the emergence of coupled open innovation appears to be missing. Objectives: This paper describes a business networking tool to foster coupled open innovation emergence. Methods/Approach: We adopted a methodology based on design science comparable to grounded theory because solutions emerged by testing a design artefact with companies. Results: We designed and tested an artefact designed as a game to encourage participants to meet as many partners as possible. It is based on collaborative innovation mechanisms and gets inspiration from fields such as organization design, service design, and prospective design. The proposed artefact comes as prescriptive rules that support managers' open innovation opportunity elicitation. Conclusions: From a practical point of view, we contribute by helping companies find emergent open innovation opportunities. From a theoretical point of view, this artefact is part of an emergent theory of object-oriented coupled open innovation mechanisms.

The case of academic entrepreneurship at the HES-SO Valais-Wallis: Business eXperience.

Wissenschaftlicher Artikel

Pillet Line, Grèzes Vincent, Seppey Sherine, Crettol Blaise

In M. Aldogan Eklund & G. Wanzenried (Eds.), Academic and educational entrepreneurship: Foundations in theory and lessons from practice. Springer., 2022

International and cultural aspects of academic and educational entrepreneurship.

Wissenschaftlicher Artikel

Grèzes Vincent, Pillet Line

In M. Aldogan Eklund & G. Wanzenried (Eds.), Academic and educational entrepreneurship: Foundations in theory and lessons from practice. Springer., 2022

2021

The potential of public autonomous vehicles in Alpine tourism destinations

Wissenschaftlicher Artikel ArODES

Sandra Grèzes, Vincent Grèzes, Michael Fux, Randolf Ramseyer, Rolf Wilk

Téoros : revue de recherche en tourisme, 2021, vol. 40, no. 2

Link zur Publikation

Zusammenfassung:

Cette étude porte sur le potentiel des véhicules publics autonomes électriques pour les destinations touristiques alpines. Le dilemme entre tourisme et mobilité dans ces régions repose sur la coexistence d’une forte demande de mobilité et d’une sensibilité à la protection de l’air pur et de la beauté naturelle qui représentent d’importants atouts. Cette étude se concentre sur les opportunités, les défis et les éléments susceptibles d’entraver l’adoption de ces technologies en se basant sur des interviews d’experts. En outre, dans le cadre de cette étude, les opinions et les craintes de futurs utilisateurs de ces véhicules sont évaluées. Les résultats montrent que ces véhicules autonomes publics et électriques paraissent présenter une solution valide pour les destinations touristiques alpines qui souhaitent devenir plus durables et être mieux alignées avec les besoins de leurs touristes. Néanmoins, ces véhicules doivent être gérés d’une manière intelligente pour éviter une augmentation de la circulation. En matière de technologique, ces véhicules ont toutefois besoin d’améliorations pour mieux s’adapter aux conditions particulières d’un environnement alpin.

2020

Vision industrielle valaisanne 2030 :

Bericht ArODES

analyses, réflexions et propositions d’actions

Eric Balet, Vincent Grèzes

2020, Sion : Avenir Industrie Valais/Wallis, 24 p.

Link zur Publikation

Atman :

Wissenschaftlicher Artikel ArODES

intelligent information gap detection for learning organizations: first steps toward computational collective intelligence for decision making

Vincent Grèzes, Riccardo Bonazzia, Francesco Maria Cimminoa

Journal of intelligence studies in business, 2020, vol. 10, no. 2, pp. 26-31

Link zur Publikation

Zusammenfassung:

Companies’ environments change constantly and very quickly, so each company must be aligned with its environment and understand what is happening to maintain and improve its performance. To constantly adapt to its environment, the company must integrate a learning process in relation to what is happening and become a "learning company." This posture will ensure organizational effectiveness in relation to changes in the environment and allow companies to achieve goals under the best conditions. Our project aims at delivering a competitive and collective intelligence service allowing to support decision making processes through the diagnostic of alignment between internal knowledge of the organization and available external information.

2018

Crowdsourcing for tourism ventures

Buchkapitel ArODES

Vincent Grèzes, Roland Schegg, Antoine Perruchoud

Dans Sotiriadis, Marios, The Emerald handbook of entrepreneurship in tourism, Travel and hospitality : skills for successful ventures (pp. 331-349). 2018, Bingley, UK : Emerald Publishing

Link zur Publikation

Zusammenfassung:

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.

Co-création de valeurs partagées pour redynamiser une région de montagne à travers le tourisme nocturne :

Wissenschaftlicher Artikel ArODES

étude de cas en Suisse romande

Vincent Grèzes, Rafael Matos-Wasem, Sandra Grèzes

Revue de géographie alpine, 2018, vol. 106-1

Link zur Publikation

Zusammenfassung:

Une vallée relativement périphérique des Alpes valaisannes, le Val d’Anniviers, a été au cœur d’un projet de recherche appliquée censé redynamiser son tourisme. En effet, la Haute École de Gestion et Tourisme, à Sierre, Valais (Suisse), via ses instituts de recherche en entrepreneuriat, management et tourisme, a développé une démarche de co-création réunissant un large spectre d’acteurs institutionnels, économiques, touristiques et de la société civile et permis de concevoir une offre touristique inédite pouvant intéresser une partie de la clientèle potentielle. Ce produit, à savoir la création d’un « Parc aux étoiles », prétend à un succès certain non seulement de par la localisation et la topographie favorables des lieux pour l’observation du ciel étoilé, mais aussi étant donné la présence, à St-Luc, village situé dans la vallée en question, d’un observatoire et d’un Sentier des planètes, qui reproduit le système solaire à l’échelle humaine. Par ailleurs, l’on constate une demande en hausse pour des offres originales impliquant la décélération, la réduction du stress et un certain retour à la nature. Ce sont des tendances que l’on retrouve dans l’offre de tourisme de ciel étoilé proposée, laquelle vise à faciliter l’observation des astres par le biais de la réduction de la pollution lumineuse. Cet article présente la méthodologie employée dans ce processus de co-création en l’insérant dans les contextes historique, économique, social et environnemental afin qu’elle puisse être reproduite ailleurs, en tenant compte des conditions locales.

United we stand :

Buchkapitel ArODES

exploring the notion of cooperation support system for business model design

Riccardo Bonazzi, Vincent Grèzes

Co-utility : theory and applications (pp. 167-188). 2018, Cham : Springer

Link zur Publikation

Zusammenfassung:

In this chapter, we identify possible connections between the notion of co-utility and new business models, which are based on cooperation among consumers. We start with known cases of sharing economy (Uber and AirBnB) to introduce the business model canvas as a tool to support the design of right incentives for cooperation among stakeholders. Then we use the business model canvas to illustrate two research projects and two real-life applications focused on a transportation firm and a boutique hotel.

2017

Service design and educational challenges to foster innovation in tourism :

Wissenschaftlicher Artikel ArODES

the case of the Swiss Matterhorn region

Emmanuel Fragnière, Randolf Ramseyer, Vincent Grèzes, Patrick Kuonen, Benjamin Nanchen, Jean-Michel Sahut

Gestion 2000, 2017, Vol. 34, no. 1-2, pp. 203-213

Link zur Publikation

Zusammenfassung:

In this paper, we discuss educational challenges oriented toward service design in order to galvanize the offer of tourism services with an illustration of the Swiss Matterhorn region. Indeed, based on outdated business practices, the tourism economy of Switzerland is losing momentum. In response, it is now vital that Swiss Alpine tourist destinations shift from a construction to an exploitation-based business model. In this paper, we explain this difficult context, make some links with the scientific literature and detail the service design curricula we have implemented over the last years at the Swiss School of Tourism to foster innovation in tourism services. In particular we develop the following thesis. We believe that service design as a way to foster innovation will enable the Swiss Matterhorn Region to stage a spontaneous and authentic revisited tourism experience. Consequently teachers and educators need to train students to gain a holistic appreciation of a touristic experience through knowledge sharing. Thus, they will be able to understand and manage the multifaceted complexity of touristic services.

2016

A process for co-creating shared value with the crowd :

Wissenschaftlicher Artikel ArODES

tourism case studies from a regional innovation system in western Switzerland

Vincent Grèzes, Béatrice Girod Lehmann, Marc Schnyder, Antoine Perruchoud

Technology innovation management review, November 2016, vol. 6, no 11, pp. 32-39

Link zur Publikation

Zusammenfassung:

Despite the presence of a regional innovation system, the gross value added attributed to tourism in the Swiss region of Valais is declining. Innovation policies fostering private initi-atives and collaboration between companies, researchers, and coaching services have been reinforced recently, and policy instruments are in place to support strategic indus-tries. However, no incitement instrument is dedicated to supporting the co-creation and the creation of shared value through local actors. This article presents a co-creation pro-cess of shared value and the lessons learned while implementing a new mode of innova-tion and entrepreneurship in two case studies in the peripheral region of Valais, Switzerland. The aim of the process is the co-creation of shared value-based business mod-els, with an emphasis on the use of crowdsourcing to find new ways to create shared value.

2015

Principes et méthodes de créativité appliqués au tourisme valaisan

Professioneller Artikel ArODES

Vincent Grèzes, Antoine Perruchoud, Michaël Poli

Valais valeur ajoutée, la revue de l'économie valaisanne, Août-octobre 2015, no 5, pp. 28-29

Link zur Publikation

Zusammenfassung:

Éclairages sur la créativité appliquée dans le tourisme valaisan avec les techniques de génération d'idées, afin de favoriser l'innovation répondant aux attentes et besoins réels des clients.

The definition of competitive intelligence needs through a synthesis model

Wissenschaftlicher Artikel ArODES

Vincent Grèzes

Journal of intelligence studies in business (JISB), April 2015, vol. 5, no. 1, pp. 40-56

Link zur Publikation

Zusammenfassung:

Based on an exhaustive literature review, this paper presents an overview of the evolution of different methods useful for defining competitive intelligence needs, where the information helps the firm to justify its strategic decisions, the analysis of the early warning topics and the elements of the competitors' environment and the actors influencing the organization or its value system, and their categorization. These findings are part of a doctoral study aiming at identifying the usefulness of data coming from open intelligence. The researcher presents, on one hand, a categorization of competitive intelligence needs, and on the other hand, a synthesis model that assists managers in defining competitive intelligence needs. It also aims to show how to foster innovation.

2024

Analysing and designing circular value networks for sustainable tourism – a case study

Konferenz ArODES

Sandra Grèzes-Bürcher, Vincent Grèzes

Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference

PEOPLE@HES-SO Verzeichnis der Mitarbeitenden und Kompetenzen

Grèzes Vincent

Professeur-e HES Associé-e

Hauptkompetenzen

Innovation ouverte

Diagnostic stratégique

Veille stratégique

Design thinking

Développement régional

Gestion de projets

Professeur-e HES Associé-e

PEOPLE@HES-SO
Verzeichnis der Mitarbeitenden und Kompetenzen