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PEOPLE@HES-SO - Verzeichnis der Mitarbeitenden und Kompetenzen
PEOPLE@HES-SO - Verzeichnis der Mitarbeitenden und Kompetenzen

PEOPLE@HES-SO
Verzeichnis der Mitarbeitenden und Kompetenzen

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Schegg Roland

Schegg Roland

Professeur-e HES Ordinaire

Hauptkompetenzen

Tourisme

Digitalisation

Innovation Management

Digital Transformation

Digital Marketing

  • Kontakt

  • Lehre

  • Forschung

  • Publikationen

  • Konferenzen

Hauptvertrag

Professeur-e HES Ordinaire

Telefon-Nummer: +41 58 606 90 83

Büro: TP138

HES-SO Valais-Wallis - Haute Ecole de Gestion
Route de la Plaine 2, Case postale 80, 3960 Sierre, CH
HEG - VS
Bereich
Economie et services
Hauptstudiengang
Tourisme

Dr. Roland Schegg ist derzeit ordentlicher Professor an der Fachhochschule Westschweiz im Wallis, wo er auch als Forscher am Institut für Tourismus (ITO) tätig ist. Zuvor, von 2000 bis 2004, war er an der Ecole Hôtelière de Lausanne (EHL) tätig. Dr. Schegg erwarb seinen BS an der Eidgenössischen Technischen Hochschule Zürich (ETHZ) und promovierte an der Universität Genf.

Seine Forschung konzentriert sich in erster Linie auf die digitale Transformation in der Reise- und Tourismusbranche, wobei er verschiedene Bereiche wie den digitalen Vertrieb, Website-Benchmarking, Social-Media-Strategien, digitales Marketing, künstliche Intelligenz, Blockchain-Technologie, eService-Metriken sowie die Annahme und Verbreitung von Innovationen untersucht. Darüber hinaus erforscht Dr. Schegg (Big) Data Analytics, Tourismus-Observatorien, nachhaltigen Tourismus und Destinationsmanagementstrategien. Seine Arbeit zielt darauf ab, zukunftsweisende und nachhaltige Praktiken im Tourismussektor zu fördern.

Veröffentlichungen auf Google Scholar: https://scholar.google.com/citations?user=m7Mr1aUAAAAJ&hl=en&oi=ao

Veröffentlichungen auf Researchgate: https://www.researchgate.net/profile/Roland-Schegg

BSc HES-SO en Tourisme - HES-SO Valais-Wallis - Haute Ecole de Gestion
  • Tourism
  • digital tourism
  • etourism

Laufend

The Regenerative Transition: A Canva-Based Approach for Hospitality
AGP

Rolle: Mitarbeiter

Requérant(e)s: VD - EHL - EHL

Financement: HES-SO Rectorat

Description du projet : Hospitality is lagging behind when it comes to the effectiveness of sustainability approaches in addressing the negative impacts of human activities on society and the environment; due to the fragmented and local nature of the hospitality businesses, a growing interest is rising towards the regenerative approach. Regenerative businesses are seen as local interventions able to make a net-positive impact on local natural and social ecosystems. While the regenerative approach has been discussed in academic literature ' with a focus on tourism destinations - little is known about its specific application in the hospitality industry. In order to enable a shift towards regenerative hospitality, it is essential to understand this approach within the industry. For this purpose a theoretical model has been developed, emphasizing the importance of a local and systemic approach that places responsibility within the hotel location by the principal investigator (Under Review Contemporary Hospitality Management). This project will develop a Regenerative Hospitality Index along with a structured methodology to foster transition to Regenerative Hospitality.

Forschungsteam innerhalb von HES-SO: Schegg Roland , Sone Ngome Ronald , Balet Sarah , Saul Lionel , Inversini Alessandro , Kullmann Axel

Partenaires académiques: VD - EHL - EHL; VS - Institut Tourisme

Durée du projet: 01.01.2024 - 30.06.2025

Montant global du projet: 99'900 CHF

Statut: Laufend

Abgeschlossen

Axe Transformation numérique 2023 - HES-SO Valais-Wallis
AGP

Rolle: Mitarbeiter

Financement: VS - Direction / Ra&D

Description du projet : Projet inter-disciplinaire pour l'axe Transformation numérique de la HES-SO Valais-Wallis Principalement pour la saisie d'heures pour la coordination et la participation aux séances de l'axe Transformation numérique. Pas de remboursement de frais de déplacement inter-site. Ventilation pour les BSM : W00 - centre de coût 90014 - n°projet (ne pas mettre de pilier 6 dans la ventilation car c'est sur un centre de coûts) Répartition du budget sur les projets socle des instituts au 31.12.2023

Forschungsteam innerhalb von HES-SO: Rey-Gillioz Anne-Christine , Vashdev Dina , Antic Dragana , Loup Jimmy , Martinovic Jelena , Bocchi Yann , Verloo Henk , Mudry Pierre-André , Gabioud Dominique , Zeder David , Schumacher Michael Ignaz , Schegg Roland , Bürki Florian , Zufferey Jeff , Widmer Antoine , Martinez Anja , Manzo Gaetano , Calbimonte Jean-Paul , Darbellay Anne , Hanik Nils , Borgeat Rémy , Calvaresi Davide , Pitteloud Pascal , Piguet Jean-Gabriel , Félix Valérie , Kuhn Alexandre , Loloum Tristan , Fellay Christophe , Percia David Dimitri , Delgado Pamela , Kucharavy Andrei , Imboden Serge , Vallez Cyril

Durée du projet: 01.01.2023 - 31.12.2023

Montant global du projet: 150'000 CHF

Statut: Abgeschlossen

Digitally Enabled Regenerative Hospitality Ecosystems
AGP

Rolle: Mitgesuchsteller/in

Requérant(e)s: VD - EHL - EHL

Financement: HES-SO Rectorat

Description du projet : In many regions, travel is seen as a powerful strategic tool to support sustainable development. However, the UN's sustainable development efforts are aimed at damage limitation and not really at preventing and/or restoring places (both socially and environmentally). This is the starting point of a regenerative hospitality, an approach that fosters innovation by embedding hospitality and tourism practices in local communities and ecological processes that improve human and non-human well-being. Hospitality business are seen in this view as interventions that develop the capacities of places, communities, and their guests to operate in harmony with interconnected social-ecological systems. Digital technology can support the mapping of complex ecosystem around businesses to foster ex-ante and ex-post regeneration. This project will tackle this unexplored field of research with the aims of starting the conceptualization of a digital solution to monitor and enhance regenerative hospitality and producing the Swiss Regenerative Hospitality Framework particularly by ' 1. defining the key components of regenerative hospitality; 2. explore the regenerative hospitality ecosystem and mapping it mapping through digital technology; 3. assessing the importance of regenerative hospitality and its key components in the Swiss hospitality sector. This project has been designed as a preliminary step for the submission of a bigger project on Regenerative Hospitality in Switzerland to Innosuisse under the framework of Resilient Tourism Flagship coordinated by Dr. Inversini and where prof. Schegg is leader of the project `Analysing and designing resilient tourism systems with the backdrop of SDG'

Forschungsteam innerhalb von HES-SO: Küffer Jérôme , Schegg Roland , Mcalinden Myriam , Soussan Antonin , Balet Sarah , Saul Lionel , Inversini Alessandro

Partenaires académiques: VD - EHL - EHL; VS - Institut Tourisme

Durée du projet: 15.06.2022 - 15.12.2022

Montant global du projet: 29'800 CHF

Statut: Abgeschlossen

Business simulation hackathon for digitally-based learning experiences: connecting HES students through gamification
AGP

Rolle: Mitgesuchsteller/in

Requérant(e)s: VD - EHL - EHL

Financement: HES-SO Rectorat

Description du projet : This project is based on experiential teaching in the digital world and involves three professors from several schools of the domain Economie & Services (i.e. EHL, HES-SO Valais). The main goal of this project is to offer students from various schools from HES-SO the possibility to collaborate together on a web-based business simulation, thus developing the following main skills: communication, soft skills, teamwork, digitalization, decision-making, critical thinking, marketing, finance and accounting. Implementing business simulations in teaching exposes learners to authentic business situations allowing them to transfer multidisciplinary theoretical knowledge to practical situations all while managing multicultural team dynamics. According to L. Laulusa, 'les jeux de business simulations, ou business games, basés sur les algorithmes à l'instar des jeux en ligne multi-joueurs, façonneront davantage nos réflexes pour mieux anticiper, décider, prendre des risques, être réactifs dans un environnement imprévisible et constamment en mouvement' (2021, p.463).

Forschungsteam innerhalb von HES-SO: Stierand Marc , Zumstein Monica , Schegg Roland , Mcalinden Myriam , Miralles Mégane

Partenaires académiques: VD - EHL - EHL; VS - Institut Tourisme

Durée du projet: 15.08.2021 - 15.06.2022

Montant global du projet: 28'200 CHF

Statut: Abgeschlossen

Observatoire Valaisan du Tourisme 2019
AGP

Rolle: Mitarbeiter

Financement: VS - Institut Tourisme; Etat du Valais - Service de la protection de l'environnement; VS - Institut Tourisme

Description du projet : Exploitation et développement des missions confiées à l'Observatoire Valaisan du Tourisme

Forschungsteam innerhalb von HES-SO: Favre Pascal , Broccard Manu , Volluz-Gasdia Martina , Hadorn Christophe , Lugon Ralph , Simon Maya , Mabillard Julien , Schnyder Marc , Schegg Roland , Juon Dominic , Doctor Marut , Délétroz Nicolas , Hébert Emeline , Reichenbach Julien , Saviozzi Cristina , Samson Emmanuelle

Durée du projet: 01.01.2019 - 31.12.2019

Montant global du projet: 644'990 CHF

Statut: Abgeschlossen

Expertise beim Vollzug des Bundesgesetzes über die Förderung von Innovation, Zusammenarbeit und Wissensaufbau im Tourismus
AGP

Rolle: Hauptgesuchsteller/in

Financement: SECO

Description du projet : Der Auftrag umfasst die Expertise beim Vollzug des Bundesgesetzes über die Förderung von Innovation, Zusammenarbeit und Wissensaufbau im Tourismus. Der Beauftragte unterstützt das SECO bei der Prüfung der Gesuche. Der Beauftragte ist Mitglied des vom SECO geleite-ten und koordinierten Innotour-Expertenpools.

Forschungsteam innerhalb von HES-SO: Emery Lionel , Scaglione Miriam , Schegg Roland , Fux Michael

Partenaires académiques: VS - Institut Tourisme

Durée du projet: 01.02.2012 - 31.12.2017

Montant global du projet: 100'000 CHF

Statut: Abgeschlossen

European Hotel Distribution Study 2016 + Special edition for Switzerland
AGP

Rolle: Hauptgesuchsteller/in

Financement: hotelleriesuisse; HOTREC

Description du projet : With regards to the dynamic and evolving online travel market, HOTREC (the umbrella association of Hotels, Restaurants and Cafés in Europe) aims to analyze the current situation of the distribution channels of the hotels within their member countries and to compare this data of the individual states with previous years as far as such previous data are available. In this context, online booking platforms and emerging distribution channels are looked at more closely.

Forschungsteam innerhalb von HES-SO: Schegg Roland

Partenaires académiques: VS - Institut Tourisme; Schegg Roland, VS - Institut Tourisme

Durée du projet: 01.02.2016 - 31.07.2016

Montant global du projet: 23'480 CHF

Statut: Abgeschlossen

Strategic monitoring of the private accomodation's sector - Hotrec
AGP

Rolle: Hauptgesuchsteller/in

Financement: HOTREC

Description du projet : According to the discussions with HOTREC, the information needs concern especially regulatory trends and civil society and authority's actions in Europe (at all relevant levels) related with the 'private accommodation's' sector. However, HOTREC is also interested in expert information in the sector such as new studies and reports on the 'private accommodation' sector. Hence, the monitoring process should take into account information about the 'private accommodation's' sector such as: - information from the competent regulatory authorities of European countries (incl. non-EU countries) and the European Union, - information from the companies involved in this sector, - statistical data from the European countries, - media (& social media), - expert information (studies and reports) from Ra&D organisations (academics, etc.).

Forschungsteam innerhalb von HES-SO: Emery Lionel , Grèzes Vincent , Schegg Roland

Partenaires académiques: VS - Institut Tourisme; VS - Institut Entrepreneuriat & MANAGEMENT; Schegg Roland, VS - Institut Tourisme

Durée du projet: 01.05.2015 - 30.09.2015

Montant global du projet: 7'800 CHF

Statut: Abgeschlossen

La création de communautés d'intérêts et l'utilisation adéquate des TIC sont-elles des solutions à la fragmentation du système touristique pour la commercialisation de produits touristiques? Nouveaux défis pour les destinations alpines romandes sur le marché touristique global.
AGP

Rolle: Mitarbeiter

Requérant(e)s: VS - Institut Tourisme, Perruchoud-Massy Marie-Françoise, VS - Institut Tourisme

Financement: HES-SO Rectorat

Description du projet : L'objectif principal du projet proposé consiste à effectuer une recherche comparative à l'échelle internationale concernant le développement et la distribution (électronique) de produits touristiques par les organisations touristiques (DMO). Grâce à plusieurs méthodes de recherche (étude de benchmark, analyse de la stratégie de distribution, analyse de cas et le modèle de Porter) le projet de recherche va fournir une compréhension approfondie et des exemples de « best practices » concernant les stratégies de création et de commercialisation de produits touristiques novateurs afin de renforcer la compétitivité des destinations suisses. Enfin, le projet vise au final à comprendre en quoi l'organisation des DMOs, leur structure institutionnelle et leur degré d'intégration sont un frein (ou non) à l'offre de produits touristiques.

Forschungsteam innerhalb von HES-SO: Larpin Blaise , Schegg Roland , Doctor Marut , Perruchoud-Massy Marie-Françoise , Fux Michael

Partenaires académiques: VS - Institut Tourisme; Perruchoud-Massy Marie-Françoise, VS - Institut Tourisme

Durée du projet: 01.01.2013 - 31.10.2014

Montant global du projet: 88'700 CHF

Statut: Abgeschlossen

European Hotel Distribution Study 2013
AGP

Rolle: Hauptgesuchsteller/in

Financement: VS - Institut Tourisme; HOTREC

Description du projet : Im Umfeld des sich dynamisch entwickelnden online Reisemarktes, will HOTREC (der europäische Dachverband der Hotels, Restaurants und Cafés) die aktuelle Situation der Vertriebskanäle in den Hotels der 27 Mitgliedsstaaten analysieren und diese Daten in einzelnen Ländern mit Erhebungen aus früheren Jahren vergleichen. Dabei stehen vor allem die Rolle der online Reiseplattformen und der sich neu entwickelnde Vertriebskanäle im Vordergrund.

Forschungsteam innerhalb von HES-SO: Scaglione Miriam , Schegg Roland , Fux Rainer

Durée du projet: 01.11.2013 - 30.04.2014

Montant global du projet: 27'090 CHF

Statut: Abgeschlossen

Distributionsumfrage 2012: STUDIE ZUM ONLINE UND OFFLINE VERTRIEB IN DER SCHWEIZER HOTELLERIE IM JAHR 2012
AGP

Rolle: Hauptgesuchsteller/in

Financement: hotelleriesuisse

Description du projet : Im Umfeld des sich dynamisch entwickelnden online Reisemarktes, haben die meisten Hotelbetriebe in den letzten 15 Jahren eine eigene Website erstellt und sind auch im online Verkauf aktiv geworden. Um den Einfluss neuer Informations- und Kommunikationstechnologien (IKT) und vor allem der online Reiseplattformen auf den Vertrieb in der Schweizer Hotellerie zu analysieren, wurden von der HES-SO (unter Leitung von Roland Schegg) in Zusammenarbeit mit hotelleriesuisse seit 2003 regelmäßig Umfragen bei den über 2000 Mitgliedern des Verbands durchgeführt. Mit dem vorliegenden Projektvorschlag sollen diese Arbeiten fortgesetzt werden.

Forschungsteam innerhalb von HES-SO: Larpin Blaise , Grèzes Sandra , Hofstädter Martine , Schegg Roland

Partenaires académiques: VS - Institut Tourisme

Durée du projet: 25.11.2012 - 31.03.2013

Montant global du projet: 8'130 CHF

Statut: Abgeschlossen

Auswertung der TrustYou Daten für die Schweizer Hotellerie
AGP

Rolle: Hauptgesuchsteller/in

Financement: hotelleriesuisse

Description du projet : Im Zentrum des Projektes steht die statistische Auswertung der Daten von TrustYou für die Schweizer Hotellerie. Die Resultate dieser Analysen sollen unter anderem eine kontextgerechte Vermittlung von Handlungswissen auf dem 'QualityGuide' gewährleisten. Daneben sollen aber auch generelle Fragen rund um das Thema Qualitätsmanagement in der Schweizer Hotellerie beantwortet werden, wie z.B. die Beziehung zwischen wahrgenommener Qualität (beim Kunden) und der Betriebsperformance. Die Auswertung der TrustYou Daten soll für die Schweizer Hotellerie neue Erkenntnisse zu den folgenden Themen liefern: - Benchmark: Welche Hoteltypen haben im Vergleich zum Schweizer Durchschnitt eine signifikant bessere Einschätzung aus Kundensicht? Wie sieht die prozentuale Verteilung der TrustYou Gesamtnote bei allen Hotels aus? - Trends: Wie haben sich die Kundenbewertungen für verschiedene Hoteltypen im zeitlichen Verlauf verändert? Wer sind die Gewinner oder Verlierer? Für welche Hoteltypen besteht aus Verbandssicht Handlungsbedarf? - Bewertungsplattformen: Welches sind die populären und wichtigen Plattformen für spezifische Hoteltypen? Sind gewisse Plattformen (Märkte) kritischer als andere? - Erfolgsfaktoren: Was zeichnet die aus Kundensicht erfolgreichsten Schweizer Hotels aus? Welche Dienstleistungen oder Infrastrukturen werden von den Kunden besonders geschätzt? - Semantische Analyse: Welches sind die Stärken und Schwächen im Bereich Dienstleistung und Infrastruktur der Schweizer Hotellerie? Wie variieren solche 'Flops und Tops' Abhängigkeit vom Hoteltyp? Welche Stärken und Schwächen haben eine Auswirkung auf die Gesamtnote von TrustYou?

Forschungsteam innerhalb von HES-SO: Scaglione Miriam , Schegg Roland , Fux Michael

Partenaires académiques: VS - Institut Tourisme

Durée du projet: 01.04.2011 - 30.09.2011

Montant global du projet: 16'530 CHF

Statut: Abgeschlossen

Baromètre du tourisme valaisan
AGP

Rolle: Mitarbeiter

Requérant(e)s: HES-SO Valais-Wallis, Perruchoud-Massy Marie-Françoise, HES-SO Valais-Wallis

Financement: Etat du Valais - SDET

Description du projet : D'entente avec le Service de Développement économique et touristique du Canton du Valais, un baromètre du tourisme sera établi. Il sera quelque peu différent des baromètres précédents et fera l'objet d'un publication sur le site de l'Institut ainsi que, si Valais Tourisme le souhaite, sous la forme papier.

Forschungsteam innerhalb von HES-SO: Schnyder Marc , Scaglione Miriam , Schegg Roland , Doctor Marut , Délétroz Nicolas , Stumm Nathalie , Zenhäusern Andreas , Perruchoud-Massy Marie-Françoise

Partenaires académiques: HES-SO Valais-Wallis; Perruchoud-Massy Marie-Françoise, HES-SO Valais-Wallis

Durée du projet: 01.07.2005 - 02.04.2009

Montant global du projet: 15'000 CHF

Statut: Abgeschlossen

Tourisme des seniors en Suisse :Les stratégies futures de communication et de marketing pour les hôteliers et autres prestataires touristiques en Suisse
AGP

Rolle: Mitgesuchsteller/in

Financement: HES-SO Rectorat; VD - Ecole hôtelière de Lausanne; ARC Economie; VS - Institut Tourisme; VD - Ecole hôtelière de Lausanne

Description du projet : Parmi les secteurs économiques pour lesquels les seniors représentent un grand potentiel de consommation, le tourisme est à être mentionné parmi les premiers, du fait notamment d'une durée de séjour et d'un pouvoir d'achat supérieurs à la moyenne. Ce segment de clientèle est d'autant plus intéressant pour une destination comme la Suisse, connue en comparaison internationale pour sa propreté, sa sécurité, et son calme, des atouts appréciés et demandés par ces personnes. Par ailleurs, le tourisme suisse en dehors des grandes villes est très saisonnier. Dès lors, un nombre plus élevé de clients du 3ème âge dont les séjours touristiques sont plus étalés dans l'année pourrait contribuer grandement à combler ces écarts de fréquentation et assurer la pérennité des établissements touristiques. Une partie des professionnels du tourisme et de l'hôtellerie suisses sont conscients de l'importance croissante du segment des personnes âgées. Toutefois, malgré ses atouts, le segment du 3ème âge n'a pas fait l'objet d'actions spécifiques adéquates. Victime de stéréotypes négatifs liés au vieillissement, ce segment n'a pas retenu l'attention qu'il mérite par les professionnels des services touristiques. D'un projet de recherche récemment mené par des professeurs de l'Ecole hôtelière de Lausanne et de la Haute école de gestion Arc de Neuchâtel, il est ressorti entre autre que le segment des seniors devient de plus en plus hétérogène, et que les différences de comportement seraient davantage dues à l'expérience vécue, à son style de vie plutôt qu'à l'âge. Cette étude a aussi montré l'ambiguïté et la difficulté de cibler cette clientèle à travers une campagne de publicité classique et souligné les lacunes dans la communication et le marketing de beaucoup d'acteurs. Or, il ne suffit pas d'adapter l'offre touristique et hôtelière par rapport à l'évolution du comportement des seniors, la communication et le marketing menés auprès de ce segment pour cette offre doivent également être en adéquation avec le profil de cette clientèle. Par ailleurs, l'avènement d'internet et des nouvelles technologies d'information dans l'achat de produits touristiques, mais aussi dans la recherche d'informations touristiques, changent quelque peu la donne à ce niveau. Or, l'information sur Internet devrait au bout du compte attirer davantage qu'un seul segment de marché et ainsi plusieurs groupes de clients devraient être ciblés et satisfaits, avec une information, une connaissance et un service spécifiques. Ainsi, les stratégies et concepts de communication et de marketing adressées au segment des seniors doivent ainsi être redéfinis par les acteurs touristiques en Suisse en cherchant à obtenir une combinaison adéquate entre les canaux de marketing émergeant suite au développement du commerce électronique et les canaux de marketing traditionnels selon la nature des produits touristiques concernés et le comportement des seniors dans la recherche d'information touristique. Le nouveau projet de recherche s'inscrit dans la perspective de fournir quelques éléments aux professionnels touristiques allant dans ce sens. Le projet se veut prospectif. Il va couvrir la politique et les moyens de communication en ligne et ceux traditionnels destinés à ce segment dans les prochaines années. Il s'agira de dessiner la meilleure façon de communiquer, de vendre et de distribuer le produit touristique et hôtelier à ce segment de clientèle dans le futur. Cela dit, pour ce faire, le projet devra au préalable avoir une vision complète de la situation actuelle à ce sujet dans le secteur hôtelier et touristique suisse. Dans ce cadre, il s'agira notamment de définir les tendances du marché au niveau du marketing touristique et du comportement du consommateur touristique, au niveau des canaux aussi bien traditionnels qu'électroniques, en fonction de facteurs tels que l'âge, le sexe, etc. Les processus de marketing (coopération entre acteurs, moyens utilisés) seront aussi couverts.

Forschungsteam innerhalb von HES-SO: Courvoisier François , Scaglione Miriam , Schegg Roland , Tudori Horatiu

Partenaires professionnels: SRG SSR idée suisse

Durée du projet: 01.04.2007 - 31.12.2008

Montant global du projet: 140'175 CHF

Statut: Abgeschlossen

eFitness Benchmarking (Interreg Mandat)
AGP

Rolle: Hauptgesuchsteller/in

Financement: HES-SO Valais-Wallis; Kleinwalsertal Tourismus

Description du projet : Gemeinsam mit Destinationen im Alpenraum (Schweiz, Österreich, Deutschland, Italien) sowie unter Mitwirkung führender Hochschulen mit eTourism-Erfahrung soll ein Benchmarkting-Intranet realisiert werden. Dieses soll einen periodischen Vergleich auf Destinations- und Leistungsträgerebene anhand spezifischer eFitness-Kriterien ermöglichen.

Forschungsteam innerhalb von HES-SO: Steiner Thomas , Schegg Roland , Zenhäusern Andreas

Partenaires académiques: Icare Institut; VS - Institut Tourisme; Schegg Roland, VS - Institut Tourisme

Durée du projet: 01.09.2005 - 31.12.2007

Montant global du projet: 150'311 CHF

Statut: Abgeschlossen

GUIDE VIRTUEL SUR POCKET-PC POUR LA CLIENTELE DE L'HOTELLERIE SUISSE
AGP

Rolle: Mitgesuchsteller/in

Financement: HES-SO Valais-Wallis; HES-SO Rectorat; GE - Haute Ecole d'Art et de Design; VD - Ra&D; VD - Ecole hôtelière de Lausanne; Swiss Media; Léman sans frontière; VD - Ra&D

Description du projet : Ce projet consiste à développer une méthodologie pour la mise en place d'un concierge mobile, un logiciel sur pocket-pc ou autre PDA qui accompagne le client d'un hôtel en lui mettant à disposition des informations utiles telles que peut lui fournier le concierge de l'hôtel, qui aurait le temps d'accompagner chaque client. En alliant à la fois l'information de positionnement par GPS et l'accès à Internet par WIFI, cela permet de répondre aux questions habituelles du client se demandant où il est, quels événements ont lieu dans les environs et comment retrouver son hôtel en utilisant les transports en commun. Le concierge mobile agit essentiellement comme filtre, en mettant à disposition les informations disponibles sur Internet pertinentes par rapport à la position géographique et aux conseils du concierge de l'hôtel et de l'office du tourisme local. La mise à jour des informations est donc assurée à la fois par la communauté Internet, l'office du tourisme et le concierge de l'hôtel. Il n'y a cependant que peu d'informations spécifiques au concierge mobile, la plupart pouvant être partagées avec les sites web correspondants (hôtel, office du tourisme). Du point de vue technique, certaines limitations sont inhérentes à l'utilisation du GPS : la position ne peut être obtenue qu'à l'extérieur des bâtiments. Pour surmonter cette limitation, il faut trouver des solutions alternatives basées par exemple sur une boussole électronique et un pédomètre, ce qui est encore du domaine de la Ra&D.

Forschungsteam innerhalb von HES-SO: Schegg Roland , Baratelli Jérôme , Murphy Hilary

Partenaires académiques: VD - EHL - EHL; Swiss Media; Léman sans frontière

Durée du projet: 01.01.2005 - 01.01.2007

Montant global du projet: 224'497 CHF

Statut: Abgeschlossen

Property management and booking system
AGP

Rolle: Mitarbeiter

Requérant(e)s: HES-SO Valais-Wallis, Rey Jean-Pierre, HES-SO Valais-Wallis

Financement: CTI; OFFT

Description du projet : Le projet consiste en la construction d'un système d'informations moderne et souple, pour la gestion des objets immobiliers et la gestion des réservations. Le système doit être accessible soit par les tours-opérateurs ou directement en ligne dans le domaine de la para-hôtellerie. Actuellement, les tour-opérateurs réservent en début de saison un quota fixe d'appartements auprès des agences immobilières, ce qui entraîne une faible flexibilité des systèmes de réservation et surtout une impossibilité de « lisser » l'occupation des appartements durant la saison (c-à-d incapacité à gérer les pics et les creux de fréquentation).L'innovation principale du projet consiste à introduire une gestion de l'overbooking des appartements dans la para-hôtellerie de manière un peu similaire à la surréservation pratiquée par exemple par 'EasyJet'.

Forschungsteam innerhalb von HES-SO: Perruchoud Antoine , Rey Jean-Pierre , Scaglione Miriam , Schegg Roland , Tudori Horatiu , Demen Meier Christine , Délétroz Nicolas , Perruchoud-Massy Marie-Françoise

Partenaires académiques: HES-SO Valais-Wallis; Icare Institut; VD - Ecole hôtelière de Lausanne; Rey Jean-Pierre, HES-SO Valais-Wallis

Partenaires professionnels: CITI; VIP - Veysonnaz; Sierre Anniviers ; Touristika SA; Novagence - Anzère; Bruchez Gaillard; BeMore Technologies SA

Durée du projet: 01.11.2004 - 30.11.2006

Montant global du projet: 190'550 CHF

Statut: Abgeschlossen

Vision et recommandations pour l'aide au logement dans les stations de montagne
AGP

Rolle: Mitarbeiter

Requérant(e)s: HES-SO Valais-Wallis

Financement: CREM

Description du projet : Des zones à bâtir qui se raréfient, une explosion des prix des terrains, des loyers excessifs pour les habitants indigènes, les stations de montagne sont confrontées à une offre insuffisante de logements abordables. Cette situation provoque inexorablement l'exode des habitants indigènes, de la main-d''oeuvre locale et des employés de différents secteurs travaillant en station. Ceux-ci sont donc amenés à trouver un logement dans un périmètre pouvant atteindre jusqu'à 50 km. Cette problématique touche tout particulièrement les employés du secteur touristique. Dans ce contexte, l'objectif de l'étude est de déterminer la gravité du problème en Valais. En fonction des résultats obtenus, une 2ème étape constituera à proposer des solutions pour y remédier. Cette 2ème étape fera l'objet d'un financement supplémentaire et n'est pas compris dans la présente étude.

Forschungsteam innerhalb von HES-SO: Schegg Roland , Zenhäusern Andreas

Partenaires académiques: HES-SO Valais-Wallis

Durée du projet: 01.04.2005 - 07.02.2006

Montant global du projet: 27'000 CHF

Statut: Abgeschlossen

eFitness Benchmarking Europa
AGP

Rolle: Hauptgesuchsteller/in

Financement: HEVs

Description du projet : Gemeinsam mit Destinationen im Alpenraum (Schweiz, Österreich, Deutschland, Italien) sowie unter Mitwirkung führender Hochschulen mit eTourism-Erfahrung soll ein Benchmarkting-Intranet realisiert werden. Dieses soll einen periodischen Vergleich auf Destinations- und Leistungsträgerebene anhand spezifischer eFitness-Kriterien ermöglichen. Hauptziele - 'Konzeption und Realisierung von Instrumenten, welche die Beurteilung der 'eFitness' - einer Alpendestination ermöglichen - Erarbeitung eines einheitlichen eFitness-Kriterienkataloges zusammen mit wissenschaftlichen Institutionen sowie Destinationen im Alpenraum - Möglichkeit zur Selbsteinschätzung und zum Vergleich (Benchmarking) für die teilnehmenden Destinationen sowie deren Leistungsträger (Hotels, Bergbahnen etc.) im Rahmen einer länderübergreifenden Internet-/Intranet-Applikation. - Networking zwischen den teilnehmenden Destinationen und wissenschaftlichen Institutionen; Know-how-Transfer - Die Benchmarkingergebnisse unterstützen Destinationen und Leistungsträger bei zukünftigen Investitionsentscheidungen - Die eFitness-Benchmarkingplattform ist Motor für die gesamthafte eTourism-Entwicklung der teilnehmenden Destinationen und kann damit auch Auswirkungen auf den eTourism-Markt insgesamt erzielen.

Forschungsteam innerhalb von HES-SO: Schegg Roland

Partenaires académiques: HES-SO Valais-Wallis; Schegg Roland, HES-SO Valais-Wallis

Durée du projet: 01.01.2005 - 31.12.2005

Montant global du projet: 16'000 CHF

Statut: Abgeschlossen

Hotel-Invest-Net: un outil d'aide à la décision d'investissement stratégique dans Internet pour l'hôtellerie suisse
AGP

Rolle: Hauptgesuchsteller/in

Financement: HES-SO Rectorat

Description du projet : Le projet vise à construire une grille décisionnelle qui permettrait aux hôteliers de décider de l'opportunité d'investir ou non dans un site Internet (Tout en tenant compte du niveau d'investissement)

Forschungsteam innerhalb von HES-SO: Schegg Roland

Partenaires académiques: HES-SO Valais-Wallis; FR - Haute école de gestion; VD - Ecole hôtelière de Lausanne; SCHEGG Roland, VD - Ecole hôtelière de Lausanne

Partenaires professionnels: Netvertis

Durée du projet: 07.01.2003 - 30.04.2004

Montant global du projet: 49'520 CHF

Statut: Abgeschlossen

Evaluation de la perception par la clientèle du rapport qualité-prix dans l'hôtellerie suisse par la méthode des mesures conjointes
AGP

Rolle: Mitarbeiter

Requérant(e)s: VD - Ecole hôtelière de Lausanne, Varini Kate, VD - Ecole hôtelière de Lausanne

Financement: HES-SO Rectorat; ARC Economie; Ecole hôtelière de Lausanne

Description du projet : L'étude cherche à combler une lacune au sein des hôteliers en Suisse au niveau de la connaissance de la perception par la clientèle du rapport qualité-prix dans les hôtels ' c.à.d. un manque d'information sur les facteurs influençant le jugement du client de son séjour hôtelier. L'approche scientifique de l'étude se base sur la méthode des mesures conjointes, qui sera appliquée à l'aide d'un logiciel informatique spécial. Avant de pouvoir l'utiliser pour l'hôtellerie suisse, il faut identifier la liste des attributs (et la variation des niveaux de ces attributs) du produit hôtelier essentiels pour la clientèle et passer en revue la politique actuelle de fixation des prix dans les hôtels suisses. Enfin, le système de mesures conjointes sera appliqué au sein de certains établissements sélectionnés dans différentes localités-clé de Suisse.

Forschungsteam innerhalb von HES-SO: Schegg Roland , Varini Kate

Partenaires académiques: Partenaire indéfini; VD - Ecole hôtelière de Lausanne; Varini Kate, VD - Ecole hôtelière de Lausanne

Partenaires professionnels: Société Suisse des Hôteliers

Durée du projet: 01.01.2002 - 31.10.2002

Montant global du projet: 67'170 CHF

Statut: Abgeschlossen

2025

Are all luxury guests the same? :
Wissenschaftlicher Artikel ArODES
a benefit segmentation of 5-star hotel customers

Emmanuel Mele, Magali Dubosson, Roland Schegg

Journal of Hospitality and Tourism Insights,  8, 11, 39-54

Link zur Publikation

Zusammenfassung:

Purpose: This research aims at identifying segments of luxury guests based on the benefits they seek when staying at 5-star hotels. The study also wants to investigate whether ethics and sustainability have a role in differentiating the segments. Design/methodology/approach: An online panel survey allowed the collection of 508 responses with participants from Switzerland that spent at least one night in a 5-star hotel between 2022 and 2023. The survey asked about perceived benefits, sustainable tourist behavior, preferred hotel green practices, trip-related factors and socio-demographics. Hierarchical cluster analysis was employed to group participants on the benefits identified via exploratory factor analysis. The other variables were used for segment profiling. Findings : Results show the existence of three customer segments for 5-star hotels: the ethical enthusiast, the unconcerned aesthete and the practical connoisseur. These differ in the importance they assign to ethical, social and symbolic benefits, as well as functional service benefits. The relevance of sustainability in the luxury hotel experience is stronger for the ethical enthusiast. Practical implications: Luxury hotel managers should highlight sustainable practices on social media to attract ethical enthusiasts. In addition, marketing content customization should be used to appeal to the benefits and profile of each identified segment. Originality/value: This is the first study that provides a benefit segmentation of luxury hotel guests, and it is also the first research that considers the role of sustainability and ethics in differentiating these customers.

2024

Nachhaltiger Luxus - geht das?
Professioneller Artikel ArODES

Aloys Bezinge, Magali Dubosson, Emanuele Mele, Roland Schegg

HTR Hotel-Revue,  2024, p. 54

Link zur Publikation

Zusammenfassung:

Im Dezember 2023 haben Forschende der HES-SO Valais-Wallis und der Hochschule für Wirtschaft in Freiburg Schweizer Gäste der 5-Sterne-Hotellerie zum Thema Nachhaltigkeit befragt. Das Ergebnis ist paradox.

Tourismus als attraktiver Arbeitgeber für die Generation Z? :
Buchkapitel ArODES
Ein Vergleich der Wahrnehmung von Berufen in Hotellerie und Gastronomie im Wallis und in Tirol

Birgit Bosio, Denise Fecker, Roland Schegg

Dans Beritelli, Pietro, Bieger, Thomas, Laesser, Christian, Neue Arbeitswelten und nachhaltiges Destinationsmanagement im alpinen Tourismus : Schweizer Jahrbuch für Tourismus 2023/2024  (pp. 101-118). 2024,  Berlin : Erich Schmidt Verlag

Link zur Publikation

Zusammenfassung:

Der folgende Beitrag untersucht die Wahrnehmung der Generation Z von Berufen in der Hotellerie und Gastronomie im Wallis und in Tirol. Durch diese Untersuchung mittels Online Fragebogen wird die Wahrnehmung von Berufen im Hotel- und Gast gewerbe durch junge Menschen im Wallis und in Tirol erstmals identifi-ziert und mit einander verglichen. Die Ergebnisse zeigen, welche Themen für zukünftige Arbeit nehmende in dieser Branche in Bezug auf die Arbeitswelt besonders relevant sind. Der Vergleich beider Regionen gibt Aufschluss darüber, ob lokale Gemeinsamkeiten und Unterschiede in der Wahrnehmung der jungen Generation bestehen. Dadurch können spezifische Handlungsempfehlungen für beide Regionen erstellt werden, welche das Image und die Attraktivität der Branche verbessern sollen.

Are all luxury guests the same? A benefit segmentation of 5-star hotel customers
Wissenschaftlicher Artikel

Mele Emanuele, Dubosson Magali, Schegg Roland

Journal of Hospitality and Tourism Insights, 2024

2023

Airbnb im ländlichen Raum Eine länderübergreifende Analyse Tirol – Wallis
Buchkapitel ArODES

Birgit Bosio, Denise Fecker, Monica Nadegger, Roland Schegg

Dans Beritelli, Pietro, Bieger, Thomas, Laesser, Christian, Alpiner Tourismus in disruptiven Zeiten : Schweizer Jahrbuch für Tourismus 2022/2023  (pp 57–71). 2023,  Berlin : Erich Schmidt Verlag

Link zur Publikation

Zusammenfassung:

Die klassische Beherbergungsinfrastruktur erfuhr in den letzten Jahrzehnten durch das Phänomen Airbnb, ein Beispiel der sogenannten Sharing Economy, eine grundlegende Veränderung. So konnte über Airbnb plötzlich jede Person ein Zimmer oder eine Luftmatratze vermieten. Aus diesem Grundgedanken entwickelte sich bald ein hoch professionelles Angebot, welches mit den bestehenden Strukturen in Konkurrenz steht. Die aktuelle Literatur beschäftigt sich daher bereits seit Jahren mit dem Phänomen Airbnb. Dabei wurde jedoch immer ein sehr starker Fokus auf den städtischen Bereich gelegt. Die vorliegende Arbeit versucht diese Lücke zu schliessen, indem hier zwei Iändliche Regionen - Tirol in Österreich und Wallis in der Schweiz - miteinander verglichen werden, um eine Antwort darauf zu geben, welche Rolle Airbnb im alpinen Raum spielt.

L'hospitalité régénérative en Suisse :
Professioneller Artikel ArODES
engagements des hôtels en faveur de l'environnement

Sarah Balet, Roland Schegg

Montagna,  8/9, pp. 14-15

Link zur Publikation

Zusammenfassung:

Der Ansatz der regenerativen Gastfreundschaft basiert auf der Forderung, dass der Tourismus für Umwelt, lokale Bevölkerung und Gäste positive Auswirkungen haben sollte. Konkret heisst das, dass die Hotellerie nicht mehr ausschliesslich darum bemüht sein muss, negative Einflüsse zu verringern, sondern es soll auch ein Mehrwert für alle Stakeholder geschaffen werden. Auf die Umwelt bezogen muss dies zu einer Verringerung des ökologischen Fussabdrucks führen, damit die lokale Flora und Fauna erhalten oder sogar regeneriert werden kann. Auf sozialer Ebene soll die lokale Bevölkerung möglichst eingebunden werden, damit auch sie vom Tourismus profitiert und die lokale Wirtschaft gestärkt wird. Wünschenswert ist zum Beispiel, dass bevorzugt Personen aus der Region eingestellt und ausgebildet und Partnerschaften mit lokalen Lieferanten eingegangen werden. Das Gästehaus « Ermitage » hat sich diese Prinzipien zu Herzen genommen. Die Renovation des Hotels in den Waadtländer Alpen wurde von lokalen Handwerksbetrieben und ausschliesslich mit lokalen Materialien ausgeführt. Im Hotel selber werden Werke von lokalen Künstlern ausgestellt und zum Verkauf angeboten. Im Restaurant wird Wert auf eine saisonale Küche gelegt mit Produkten, die grösstenteils von Landwirtschaftsbetrieben aus der Region stammen. Damit ist das Haus « Ermitage » gut in der Region verankert und trägt aktiv zum Wohlstand des lokalen Ökosystems bei (siehe ermitage-chateaudoex.ch). Dank regenerativer Gastfreundschaft können die Kundinnen und Kunden von einem Angebot profitieren, das gleichzeitig umweltfreundlich, sozialverantwortlich und wirtschaftlich tragfähig ist. Weitere Informationen: rb.gy/bx0ct

The rise of regenerative hospitality
Wissenschaftlicher Artikel ArODES

Alessandro Inversini, Lionel Saul, Sarah Balet, Roland Schegg

Journal of Tourism Futures,  Vol. 10, No. 1, pp. 6-20

Link zur Publikation

Zusammenfassung:

Purpose: The concept of “regenerative business” is thriving in current business literature. The present study seeks to contribute to the current academic debate by investigating the nature and scope of regenerative hospitality, here seen as a steppingstone of regenerative tourism. Design/methodology/approach: Exploratory in nature and with the goal of understating the nature and scope of regenerative hospitality, nineteen semi-structured interviews with academics, consultants and self-proclaimed regenerative hoteliers were conducted. Findings: Results provide a regenerative hospitality framework to move from the current sustainability paradigm towards local and systemic regenerative approaches in hospitality by applying place and people intelligence. Originality/value: This research contributes to the current academic debate about the future of travel, particularly focussing on the future of hospitality in relation to the multidisciplinary field of regenerative economy. Particularly, the paper has been designed to contribute to the current discussion in the Journal of Tourism Futures about the transformation and regenerative future of tourism.

70 % der Gäste bevorzugen den direkten Draht ins Hotel
Professioneller Artikel ArODES

Roland Schegg

Tourismus Wissen - quarterly,  56, pp. 56-60

Link zur Publikation

Vers un tourisme axé sur les données
Bericht
Livre blanc à destination des décideurs politiques, acteurs du tourisme et fournisseurs de données

Mele Emanuele, Allemand Anouk, Ehrenzeller Luisa, Favre Pascal, Hofstädter Martine, Saviozzi Cristina, Schegg Roland, Atenas Anderson, Guillermo Rodrigo Corredor, Bruno Pasquier, Samah Posse, Laura Zermatten

2023,  Sierre : HES-SO,  107  p.

Link zur Publikation

How Employee Satisfaction Influences Guest Experiences in German Hotels
Bericht
Insights from an Analysis of Employer Reviews and Hotel Guest Feedback Data

Mele Emanuele, Schegg Roland

2023,  Sierre : Tourobs,  50  p.

Link zur Publikation

Zusammenfassung:

Authors: Pauline Crottaz, Veronica Marcelino Jorge, Neeveetha Ponnampalam & Thibaud Respond Students of the Bachelor of Science HES-SO (BSc) in Tourism, HES-SO Valais-Wallis. Coaches and final edition of report: Dr. Emanuele Mele & Prof. Roland Schegg Tourism Institute (ITO), HES-SO Valais-Wallis, Switzerland.

2021

Leveraging inter-tourists interactions via chatbots to bridge academia, tourism industries and future societies
Wissenschaftlicher Artikel ArODES

Davide Calvaresi, Ahmed Ibrahim, Jean-Paul Calbimonte, Emmanuel Fragnière, Roland Schegg, Michael Schumacher

Journal of tourism futures,  To be published

Link zur Publikation

Zusammenfassung:

Purpose : The tourism and hospitality sectors are experiencing radical innovation boosted by the advancements in Information and Communication Technologies. Increasingly sophisticated chatbots are introducing novel approaches, re-shaping the dynamics among tourists and service providers, and fostering a remarkable behavioral change in the overall sector. Therefore, the objective of this paper is two-folded: (1) to highlight the academic and industrial standing points with respect to the current chatbots designed/deployed in the tourism sector and (2) to develop a proof-of-concept embodying the most prominent opportunities in the tourism sector. Design/methodology/approach : This work elaborates on the outcomes of a Systematic Literature Review (SLR) and a Focus Group (FG) composed of experts from the tourism industry. Moreover, it presents a proof-of-concept relying on the outcomes obtained from both SLR and FG. Eventually, the proof-of-concept has been tested with experts and practitioners of the tourism sector. Findings : Among the findings elicited by this paper, we can mention the quick evolution of chatbot-based solutions, the need for continuous investments, upskilling, system innovation to tackle the eTourism challenges and the shift toward new dimensions (i.e. tourist-to-tourist-to-chatbot and personalized multi-stakeholder systems). In particular, we focus on the need for chatbot-based activity and thematic aggregation for next-generation tourists and service providers. Originality/value : Both academic- and industrial-centered findings have been structured and discussed to foster the practitioners' future research. Moreover, the proof-of-concept presented in the paper is the first of its kind, which raised considerable interest from both technical and business-planning perspectives.

Country performance analysis of Swiss tourism, leisure and hospitality management research
Wissenschaftlicher Artikel ArODES

Lucilia Cardoso, Arthur Filipe Araujo, Luis Lima Santos, Roland Schegg, Zélia Breda, Carlos Costa

Sustainability,  2021, vol. 13, no. 4, pp. 1-24

Link zur Publikation

Zusammenfassung:

Based on tradition and high standards, Swiss higher education in tourism and hospitality is ranked among the best in the world. Although scientific research is the foundation of a country’s higher education system, the Swiss Tourism, Leisure and Hospitality Management Scientific Research (Swiss TL&HM-SR) has not yet been subject to a systematic analysis. This paper aims to fill this gap by assessing the Swiss TL&HM-SR performance, as well as identifying and discussing its most prominent topics. To this end, bibliometric data were gathered from the Scopus database and analyzed through a bibliometric mixed-method approach. Results provide a new performance indicator for the Swiss TL&HM-SR in this field of research, and show that innovation and sustainable destination management are particularly prominent topics within Swiss TL&HM-SR. In this context, contributions to these topics in particular are discussed in more detail. The findings provide useful insights for stakeholders aiming to improve sustainability performance through strategic management of destinations, as well as for researchers aiming to follow the latest trends, identify emerging topics and formulate more attractive projects for financing institutions. The study also provides a new and innovative methodological contribution, as it combines different methods of scientific research performance assessment, which can be further employed in other countries or knowledge areas.

2019

Disentangling the geographical logic of Airbnb in Switzerland
Wissenschaftlicher Artikel ArODES

Antoni Domènech, Blaise Larpin, Roland Schegg, Miriam Scaglione

Erdkunde,  2019, vol. 73, no. 4, pp. 245-258

Link zur Publikation

Zusammenfassung:

Angesichts des beispiellosen weltweiten Wachstums von Airbnb in den zurückliegenden zehn Jahren, drängt sich aus geographischer Perspektive die Frage nach der zugrunde liegenden Logik hinter der räumlichen Verteilung der auf dieser Plattform angebotenen Unterkünfte auf. Mehrere territoriale und wirtschaftliche Variablen können diese Ver¬teilung beeinflussen. In diesem Zusammenhang zielt der Artikel darauf ab, die räumliche Verteilung von Airbnb-Angeboten in der Schweiz zu analysieren und deren Determinanten zu identifizieren. Geographische Informationssysteme werden verwendet, um die geografische Verteilung der Airbnb-Angebote zu analysieren, und Negative Binomiale Modelle werden verwendet, um ihre bestimmenden Faktoren zu identifizieren. Die Ergebnisse sind besonders interessant, da sie zeigen, dass die Airbnb-Angebote hauptsächlich in bestimmten Gebieten des Landes gebündelt sind. Der Erfolg von Airbnb als Unter-kunftsversorgungsplattform hat sowohl zu einer Konzentration der Airbnb-Angebote in Gebieten der Schweiz geführt, in denen die Hotelversorgung bedeutend ist, aber auch in Gebieten, in denen es eine hohe Präsenz von Zweitwohnungen gibt und das Gewinnpotenzial auf dem Wohnungsmarkt größer ist.

2018

An analysis of regional developments of Airbnb in Switzerland :
Buchkapitel ArODES
insights into growth patterns of a P2P platform

Blaise Larpin, Julien Mabillard, Miriam Scaglione, Pascal Favre, Roland Schegg

Dans Neidhardt, Julia, Personen, Juho, Information and Communication Technologies in Tourism 2019 : proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019  (pp. 92-103). 2018,  Cham : Springer

Link zur Publikation

Zusammenfassung:

The rapid emergence of Airbnb in Switzerland is at the origin of this study. The main objective of this work is to describe the development of Airbnb’s offer in Switzerland in terms of temporal and geographical evolution. In addition, the study aims to understand Airbnb’s relative weight compared to the traditional hotel sector and its professionalisation. An analysis at the municipality level gives evidence of a positive link between the Airbnb supply and the tourism intensity of regions. The supply of beds by Airbnb and traditional commercial hotels are the variables under study in this context. As a result, this research highlights the fact that Airbnb mainly reinforces supply in rural tourist regions and large and medium-sized cities, leading to competition with a high hotel supply rather than an expansion of supply in regions where hotel supply is relatively low.

Trust in tourism via blockchain technology :
Buchkapitel ArODES
results from a systematic review

Davide Calvaresi, Maxine Leis, Alevtina Dubovitskaya, Roland Schegg, Michael Schumacher

Dans Neidhardt, Julia, Pesonen, Juho, Information and Communication Technologies in Tourism 2019 : proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019  (12 p.). 2018,  Cham : Springer

Link zur Publikation

Zusammenfassung:

Trust-free and trust-regulated systems based on blockchain technology (BCT) are currently experiencing the maximum hype and promise to revolutionise entire domains. Tourism products (intangible services) are highly dependent on trust and reputation management that is traditionally centralised and delegated to “expected” reliable third-parties (e.g., TripAdvisor). Although BCT has only recently started approaching the tourism industry and being employed in real-world applications, the scientific community has already been extensively exploring the promises of BCT. Therefore, there is an impending need for organising and understanding current knowledge and formalise societal, scientific, and technological challenges of applying BCT in the tourism industry. This paper moves the first step, presenting a systematic scientific literature review of studies involving BCT for tourism purposes. Providing a comprehensive overview, actors, assumptions, requirements, strengths, and limitations characterising the state of the art are analysed. Finally, advantages and future challenges of applying BCT in the tourism area are discussed.

Crowdsourcing for tourism ventures
Buchkapitel ArODES

Vincent Grèzes, Roland Schegg, Antoine Perruchoud

Dans Sotiriadis, Marios, The Emerald handbook of entrepreneurship in tourism, Travel and hospitality : skills for successful ventures  (pp. 331-349). 2018,  Bingley, UK : Emerald Publishing

Link zur Publikation

Zusammenfassung:

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.

Research agenda for analysing online climate and weather information in the process of vacation planning
Wissenschaftlicher Artikel ArODES

Elena Marchiori, Miriam Scaglione, Roland Schegg, Lorenzo Cantoni

E-review of tourism research (eRTR),  January 2018, vol. 9, ENTER 2018, Research notes

Link zur Publikation

Zusammenfassung:

This research note aims at setting the research agenda for analyzing climate and weather information available online in the process of vacation planning (PVP). Tourists are more and more flexible and opportunistic in their process of vacation planning, with an increasing willingness to change plans also while they are already at destination. In this context, climate and weather conditions can be among the causes that affect the PVP. Tourists can be exposed to weather and forecast information published online not only by professional services but also on social media. However, the effect of such information in the PVP is still under research. This research note identified several type of digital data needed for research on climate and weather data, the related information process and their potential data sources. In particular, three research agenda are discussed, namely: data modelling of online weather-related data and touristic flows; online representation of weather and climate information; and the role of online weather data on PVP.

2017

Social Media Nutzung von Schweizer DMOs 2016
Wissenschaftlicher Artikel ArODES

Roland Schegg

Tourismus Wissen - quarterly,  2017, Ausgabe 9, pp. 225-227

Link zur Publikation

Starkes Online-Plus bei Schweizer Hotel-Buchungen
Wissenschaftlicher Artikel ArODES

Roland Schegg

Tourismus Wissen - quarterly,  2017, Ausgabe 8, pp. 132-133

Link zur Publikation

The return on tourism organizations' social media investments :
Wissenschaftlicher Artikel ArODES
preliminary evidence from Belgium, France and Switzerland

Thomas Wozniak, Brigitte Stangl, Roland Schegg, Andreas Liebrich

Information technology tourism,  2017, Vol. 17, no. 1, pp. 75-100

Link zur Publikation

Zusammenfassung:

Literature suggests dozens of ways of how to quantify the success of social media. However, there is no consent about the measurement of the return of investment (ROI). Only very limited empirical work is looking at the topic especially in tourism. This study is one of the first attempts to look at the ROI of tourism organizations. In doing so, various input (i.e. budget, manpower, amount of platforms used) and outcome (i.e. posts, website success and social media KPIs such as number of posts, interaction, and page performance index) variables are analysed. Responses of 150 tourism organizations to an online questionnaire and social media data collected via the monitoring tool Fanpage Karma provide insights for Facebook, Twitter, Google+, YouTube, Instagram, and Pinterest. Our data indicates that despite an ever increasing importance of online services for the customer journey, the monetary and manpower resources allocated to online marketing and social media is modest for most tourism organizations of the three surveyed countries. The achieved outcomes of the tourism organizations are weak especially when it comes to engagement figures. Revealed relationships such as between marketing budget and success measures for YouTube videos are presented and a discussion is provided.

Special Issue on ENTER2016
Wissenschaftlicher Artikel ArODES

Alessandro Inversini, Roland Schegg

Information technology and tourism,  2017, Vol. 17, no 1, pp. 1-3

Link zur Publikation

2016

Understanding the impact of online reviews on hotel performance :
Wissenschaftlicher Artikel ArODES
an empirical analysis

Paul Philipps, Stuart Barnes, Krystin Zigan, Roland Schegg

Journal of travel research,  March 2016, pp. 1-16

Link zur Publikation

Zusammenfassung:

Understanding consumers' needs and wants has been a major source of success for hotel organizations. Notwithstanding, investigating the valence of online reviews and modeling hotel attributes and performance is still a rather novel approach. Using partial least squares path modeling, Swiss country-level data for online reviews from 68 online platforms, together with data from 442 hotels, we test II hypotheses. Our research model includes three distinctive areas of the hotel: physical aspects, quality of food and drink, and human aspects of service provision. RevPAR and occupancy are employed as performance metrics. We also test for mediation effects. Results indicate that hotel attributes, including the quality of rooms, Internet provision and building show the highest impact on hotel performance, and that positive comments have the highest impact on customer demand. This study contributes to theories of valence on hotel performance and presents salient implications for practitioners to enhance performance.

Maximizing online bookings through a multi-channel-strategy :
Wissenschaftlicher Artikel ArODES
effects of interdependencies and networks

Pietro Beritelli, Roland Schegg

International journal of contemporary hospitality management,  February 2016, vol. 18, no.1, pp. 68-88

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Zusammenfassung:

Purpose – Hotel managers are being challenged by the increasing multitude of distribution and sales channels. Online travel agencies (OTAs) in particular generate a great deal of uncertainty: Which are the best ones? Which ones offer the best conditions? How many channels are optimal for my hotel? How can I evaluate costs versus benefits? These and other questions concerning the optimal online distribution channel strategy have produced different reactions in practice. The aim of this paper is to challenge the need for an over-optimization of channel strategy by proposing that the consumer, at the end, deals with a network of information presented on one networked environment, including the Web. Hence, the network effect of the numerous online platforms is what drives consumer choice and, finally, bookings. Design/methodology/approach – A series of multiple regressions with representative samples of hotels in Switzerland from the years 2009, 2010, 2011 and 2012 was performed to estimate the importance of the number of platforms against other independent variables. Additionally, further multiple regressions with samples from the years 2011 and 2012 using the most important platforms (first-tier channels) shows again that the number of platforms is more important. Findings – The analyses show that the estimated number of online bookings by the respondents in the hotels is a result of the number of channels, not the type of channel. This is particularly true for non-categorized establishments and one- and two-star hotels. The analyses do not confirm the billboard effect, according to which particular platforms (first-tier channels) increase the probability of bookings. Thus, the survival strategy is to maximize share of shelf and to build on interdependencies and network effects. Research limitations/implications – The study looks only at online bookings. Additional research into the connection between online and offline channels, particularly from the viewpoint of the consumer, will provide further insights. The study looks at the booking volume per channel, not the monetary sales volume or the profit. A study that quantifies not only the volume of bookings but also the total profit or the contribution to profit per channel could quantify the benefits of the multi-channel strategy. Originality/value – The multiple online channel strategy seems to be the more effective approach to maximizing bookings online, regardless of the platforms chosen. Results of the study challenge the current opinion among practitioners that the multitude of distribution channels forces them to choose among single online channels and, therefore, drives the search for criteria to assess these channels or even to disregard them. The consistent results across 2009-2012 show that even in the turbulent phase of the advent of OTAs in the travel industry, hotels can adopt a winning strategy. Finally, the results suggest that the intermediation of online distribution of hotel beds has approached the condition ofperfect competition, causing the OTA business model to be cannibalized.

Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios :
Wissenschaftlicher Artikel ArODES
three country insights

Brigitte Stangl, Alessandro Inversini, Roland Schegg

International journal of hospitality management,  January 2016, vol. 52, pp. 87-96

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Zusammenfassung:

New intermediaries are entering the market, challenging the hospitality industry to find an appropriatedistribution channel portfolio. This research investigates how many channels hotels in Austria, Germanyand Switzerland choose and what role the various channels play. Findings based on 1014 questionnairesreveal an average mix of 8.06 offline and online channel categories. Traditional channels, such as walk-insand telephone, still play a major role; however, about one fifth of the bookings are completely generatedonline. On average, 3.61 online travel agencies (OTAs) are used. With regards to OTA penetration, anoligopolistic market structure is prevalent. Swiss and German hotels’ OTA dependency is higher thanAustrian’s. A series of a posteriori cluster analysis results in four distribution portfolio groups hotelierschoose: multi-channel-, electronic-, real time-, and traditional distributors. Distribution portfolio profilesfacilitate learning from strategies used by hotels with certain characteristics such as target group andstar-rating.

2015

The interactive effects of online reviews on the determinants of Swiss hotel performance :
Wissenschaftlicher Artikel ArODES
a neural network analysis

Paul Phillips, Krystin Zigan, Maria Manuela Santos Silva, Roland Schegg

Tourism Management,  October 2015, no. 50, pp. 130-141

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Zusammenfassung:

From a strategy perspective, the growth of social media accelerates the need for tourism organisations to constantly re-appraise their competitive strategies. This study contributes theoretically to the tourism performance literature by validating a new approach to examining the determinants of hotel performance. Drawing from and extending prior hotel determinants studies, this study uses artificial neural network model with ten input variables to investigate the relationships among user generated online reviews, hotel characteristics, and Revpar. The sample includes 235 Swiss hotels for the period 2008-2010, with 59,688 positive reviews from 69 online sources. The empirical findings reveal four hidden nodes that have a significant impact on RevPar. Three of these have negative impacts: room quality, positive regional review, hotel regional reputation, and regional room star rating has a positive impact. Further, the findings imply that there may be boundaries to reputational benefits for Swiss hotels.

The Case of Switzerland during the last 20 years
Buchkapitel ArODES

Miriam Scaglione, Roland Schegg

Tourism and Leisure - Current Issues and Perspectives of Developmen  (pp. 175-201). 2015,  Berlin : Springer Gabler

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Zusammenfassung:

Information and communication technologies (ICT) have been recognized for quite some time (cf. Buhalis, 2003, p. 338; Scaglione & Murphy, 2012) as a key tool for marketing and distribution in tourism. Actually, not only do they offer opportunities in terms of information diffusion (24*7*365) on product and service presentation, pricing strategies and promotions (last-minute, location-based offers, etc.), but also they broaden selling opportunities for tourism suppliers including getting customer feedback from social media sites. During the last 20 years, various papers at the AIEST conference have followed the ICT evolution using Switzerland tourism sectors for case studies. These studies focused on either diffusion and implementation (Perruchoud-Massy, Scaglione, Schegg, & Murphy, 2005; Scaglione, Ismail, Trabichet, & Murphy, 2010; Scaglione, Johnson, & Trabichet, 2010, 2011; Scaglione, Schegg, Steiner, & Murphy, 2004a; Schegg, Scaglione, Liebrich, & Murphy, 2007; Varini, Scaglione, & Schegg, 2011) or the impact on revenue generated by ICTs in Switzerland (Scaglione, Schegg, & Murphy, 2006, 2009) The central aim of the present research is to describe the evolution of ICT adoption and implementation in the Swiss tourism sector and in conclusion to show the importance of supporting innovation policy through the whole process but also to show the possible thread of Online Travel Agencies (OTA) for the hospitality sector. This research reviews empirical results and spells out the role of public policy in accompanying the ICT adoption and implementation processes in Switzerland. Last but not least, this paper is a tribute to the president of AIEST, Professor Peter Keller, by showing his role during the early stages of ICT adoption and implementation in Switzerland.

2024

Aligning luxury and sustainability :
Konferenz ArODES
insights from swiss 5-star hotel guests

Luisa Ehrenzeller, Emanuele Mele, Magali Dubosson, Roland Schegg

CBTS 2024 - Transforming tourism through more sustainable consumer behaviour

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2021

Orchestrating tourism actors' network via the "N-1 N+1 touchpoints" algorithm :
Konferenz ArODES
a b2b chatbot to improve customer's journeys

Randolf Ramseyer, Davide Calvaresi, Benjamin Nanchen, Roland Schegg, Michael Schumacher, Emmanuel Fragnière

Proceedings of the 19th International Conference e-Society 2021

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Zusammenfassung:

This paper elaborates on a novel concept to orchestrate tourism networks. In particular, each actor optimizes his service (touchpoint n) while seamlessly transferring the customer information from the previous (touchpoint n-1) to the following service (touchpoint n+1). To implement such a theory, we leveraged on chatbot technology, which interfacing directly with the user eased the transition from the point of interaction (touchpoint) n-1 to n+1. Moreover, the chatbot entails the connection between the nodes of the customer's journey, enabling user profiling, personalization, and knowledge transfer. The deployment of a chatbot implementing the "n-1 n+1 touchpoints" model would significantly benefit actors operating in a fragmented touristic economy (i.e., Switzerland). Hence, we tested the first prototype in the heart of the Canton Valais, where, in collaboration with students in tourism, we based the scenario on counterfactual thinking. In particular, we identified all the possible situations a grandmother and her grandson might face arriving at the Sierre train station to spend a day in Crans-Montana. In turn, using reenactment theatre techniques, tourism professionals played the worst-case scenario (without chatbot) and the best case (with the chatbot) to elicit the different clients' perceptions on those diametral situations. Such a feasibility study paved the way to a more holistic view, employing artificial intelligence techniques to enhance the chatbot and smoothen the "n-1 n+1 touchpoints" dynamics.

The evolution of chatbots in tourism :
Konferenz ArODES
a systematic literature review

Davide Calvaresi, Ahmed Ibrahim, Jean-Paul Calbimonte, Roland Schegg, Emmanuel Fragnière, Michael Schumacher

Information and Communication Technologies in Tourism 2021 : Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021

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Zusammenfassung:

In the last decade, Information and Communication Technologies have revolutionized the tourism and hospitality sector. One of the latest innovations shaping new dynamics and fostering a remarkable behavioral change in the interaction between the service provider and the tourist is the employment of increasingly sophisticated chatbots. This work analyzes the most recent systems presented in the literature (since 2016) investigated via 12 research questions. The often appreciated quick evolution of such solutions is the primary outcome. However, such technological and financial fast-pace requires continuous investments, upskilling, and system innovation to tackle the eTourism challenges, which are shifting towards new dimensions.

2020

Improving the accessibility of touristic destinations with an assistive technology for hiking
Konferenz ArODES
applying universal design principles through service design

Benjamin Nanchen, Pierre Margot-Cattin, Randolf Ramseyer, Roland Schegg

Proceedings of the 17th International conference on computers helping people with special needs

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Zusammenfassung:

Accessible Tourism focus on the logistical attributes being accessible to all and on the process to develop accessible products and services with all stakeholders of the touristic destination. Assistive technologies can be used to improve the accessibility of touristic destination and attraction. Some assistive technologies are designed for hiking. However, their integration on the customer journey has to be designed as a service. To this end, universal design principles and guidelines can be used to design products and services accessible to all. Universal design and accessible tourism are both rooted in the social model of disability, which states that it is the society who is disabling. The potential and the conceptualization of applying universal design principles for tourism has been widely discussed. However, little has been done to operationalize this idea. In this article, we demonstrate how to co-create with users an accessible touristic service based on an assistive technology who enables hiking for people using wheelchairs. Our main findings illustrate the pros and the cons of using and assistive technologies and the importance of considering the whole customer journey to improve the accessibility of touristic destinations.

2016

Cityzen :
Konferenz ArODES
a social platform for cultural heritage focused tourism

Alex Olivieri, Roland Schegg, Maria Sokhn

Proceedings of the 8th International ACM Conference on Management of Digital EcoSystems (MEDES'16)

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Zusammenfassung:

The way tourists organize their travels is evolving day after day. While in the past, information was more obtained by the support of tour operators, nowadays this is mainly ob-tained through the Internet. Among many options, on the Internet it is possible to get information about interesting things a place has and to make reservations. This new touristic paradigm brings attractive opportunities such as saving money and discovering unexploited information pro-posed by tourists that already have visited targeted places. But, it comes with a major shortcoming. Information on the Internet can be overwhelming and it can lead to a lot of time spent on planning a travel. Moreover, the Internet con-tains outdated and incorrect information which can cause incorrect travel planning. These issues can become even more preponderant when dealing with niche domains, such as cultural heritage, where the information is not perva-sive. This paper presents the Cityzen platform for planning cultural heritage focused travels. This platform aims to provide a semantic web oriented data model that acts as central repository and which can be used by tourists for accurately and efficiently planning their sightseeing. This platform deals with cases of incorrect and incomplete in-formation by using the social web as possibility of actively engage users in the information management while they explore the provided information.

An alternative to online travel agencies for retention of hotel customers
Konferenz ArODES

Riccardo Bonazzi, Roland Schegg

Proceedings of Entreprise Research Innovation (ENTRENOVA) conference 2016

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Zusammenfassung:

This paper describes a service that allows hotels to reduce their dependency form online travel agencies, such as Booking.com or Expedia. Online travel agencies are extremely helpful to increase the number of new reservations of most hotels, but they seem to be less effective for niche hotels that seek for recurring customers. By following the guidelines for design research, we seek to develop a new online service, which combines existing solutions to (1) acquire new clients, (2) book a room on the website of the hotel and (3) retain the customer after service delivery. We illustrate a case study of a hotel, which has reduced the number of clients obtained via Booking.com by following our guidelines.

City eye :
Konferenz ArODES
accessibility for all

Zhan Liu, Sokhn Maria, Anne Le Calvé, Roland Schegg

Proceedings of the 9th International Conference on Theory and Practice of Electronic Governance (ICEGOV '15-16)

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Zusammenfassung:

In today’s world, making a good travel plan is not an easy task for most people. However, the situation is even more complicated for people with disabilities. For them, even simple trips, such as travelling to visit a museum or an exposition, have become extremely difficult. A wide variety of travel planning needs to be made days or months in advance, such as where, when, and how to travel, as well as how to get around and how to choose a suitable means of transportation. As a response in this ongoing project, our intention is to apply our proposed solution of linked data technologies in the domains of tourism services and e-governance to build a smart city. In particular, we want to provide useful travel information to people with disabilities and to make their travelling easier.

City eye :
Konferenz ArODES
accessibility for all

Zhan Liu, Anne Le Calvé, Maria Sokhn, Roland Schegg

Proceedings of the 9th International Conference on Theory and Practice of Electronic Governance (ICEGOV)

Link zur Konferenz

Zusammenfassung:

In today’s world, making a good travel plan is not an easy task for most people. However, the situation is even more complicated for people with disabilities. For them, even simple trips, such as travelling to visit a museum or an exposition, have become extremely difficult. A wide variety of travel planning needs to be made days or months in advance, such as where, when, and how to travel, as well as how to get around and how to choose a suitable means of transportation. As a response in this ongoing project, our intention is to apply our proposed solution of linked data technologies in the domains of tourism services and e-governance to build a smart city. In particular, we want to provide useful travel information to people with disabilities and to make their travelling easier.

Do Social Media Investments Pay Off? Preliminary evidence from Swiss destination marketing organizations
Konferenz ArODES

Thomas Wozniak, Brigitte Stangl, Roland Schegg, Andreas Liebrich

Information and Communication Technologies in Tourism 2016 : proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

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Zusammenfassung:

ocial media has become a dominant subject in tourism and hospitality research. Given the importance of social media in the customer journey, destination marketing organizations (DMOs) need to understand the effectiveness of their social media activities. This paper analyses the relationship between DMOs’ marketing spending and staffing and various social media key performance indicators (KPIs). We used an online questionnaire to collect data about social media activities and respective marketing budgets of DMOs in Switzerland for the reference year 2014. We also gathered social media KPI figures of the five main social media platforms used by these DMOs (i.e. Facebook, Twitter, Google+, YouTube, and Instagram). Our results suggest that DMOs’ investments in social media (allocated resources for marketing, online marketing, and especially social media) correlate with identified metrics for measuring social media success.

Forecasting the final penetration rate of online travel agencies in different hotel segments
Konferenz ArODES

Miriam Scaglione, Roland Schegg

Information and Communication Technologies in Tourism 2016 : proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

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Zusammenfassung:

This research uses data on distribution channels of hotels gathered through a yearly survey addressed to Swiss hotels since 2006. The authors use the evolution of Online Travel Agencies (OTAs) market share as a time series which can be modelled using different growth curve methods. These various models cross-validate the forecasted final penetration rate. The study analyses the dynamics of the evolution of OTAs and determines their final penetration rate not only on an overall level, but also segmented by hotel category, location and size. Overall, a final penetration of around 35 % is predicted by our models, but they show also that the level of final penetration of OTAs depends on the typology of the hotel. The paper sheds some light on the statistical difficulties in forecasting with a limited set of data and gives insights into the future evolution of the distribution mix which is essential for the marketing and pricing strategy of hotels.

2015

Crowdfunded tourism activities :
Konferenz ArODES
Study on the direct impact of Swiss crowdfunding platforms on the tourism industry

Vincent Grèzes, Lionel Emery, Roland Schegg, Antoine Perruchoud

Proceedings of Travel & Tourism Research Association European Chapter Conference (TTRA) 2015

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The impact of attribute preferences on adoption timing of hotel distribution channels :
Konferenz ArODES
are OTAs winning the customer race ?

Miriam Scaglione, Roland Schegg

Proceedings of the international conference Information and Communication Technologies in Tourism 2015

Link zur Konferenz

Zusammenfassung:

The evolution of distribution channels in the hospitality industry has followed diverse paths over time depending on the technology used. Distribution channels can be clustered into three generations, starting with the pre-WWW era; the middle generation comprising Internet-based direct booking channels and the latest generation including online intermediaries. This research focuses on the comparison of rates of adoption across different generations of distribution channels in the Swiss hotel sector taking into account substitution effects. Data for the study are a series of annual surveys (2002–2013) monitoring the evolution of market shares of 15 individual distribution channels. The objective of this research is the analysis of the evolution of market shares of different generations using multi-generation diffusion methods. Results suggest that decaying traditional and web-based direct channels have low or inexistent imitation effect. This research adds the explanation of mixed effects (innovation and imitation) across generations in the adoption processes.

2014

Substitution effects across hotel distribution channels
Konferenz ArODES

Roland Schegg, Miriam Scaglione

Information and Communication Technologies in Tourism 2014 : Proceeding of the International Conference

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Zusammenfassung:

The evolution of distribution channels in the hospitality sector has followed different paths over time depending on the technology used. This research analyses the evolution of market shares of different clusters or generations of distribution channels using multi-generation diffusion methods. The data for the study are a series of annual member surveys by hotelleriesuisse since 2002 which monitored the evolution of market shares of 15 individual distribution channels. We grouped the distribution channels into three generations starting with the pre-World-Wide-Web era (travel agent, destination organisation, etc.); the middle generation comprises Internetbased direct booking channels (e-mail, reservation forms on hotel websites, etc.) and the latest generation includes online intermediaries such as Online Travel Agencies and social media. The results of our analysis show substitution effects across different clusters of distribution channels and shed light on the dynamics of competing sales funnels. From the practitioner’s point of view, the study gives insight into the future evolution of the distribution mix. This evolution is crucial for hotel marketing strategies as the Internet is the most powerful marketing tool in the hospitality industry today.

2013

Analysing the penetration of web 2.0 in different tourism sector from 2008 to 2012
Konferenz ArODES

Jean-Philippe Trabichet, Miriam Scaglione, Roland Schegg

In : CANTONI, Lorenzo, XIANG, Zheng (eds.). Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, january 22-25, 2013. Heidelberg : Springer, 2013, pp. 280-289.    

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