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PEOPLE@HES-SO - Verzeichnis der Mitarbeitenden und Kompetenzen
PEOPLE@HES-SO - Verzeichnis der Mitarbeitenden und Kompetenzen

PEOPLE@HES-SO
Verzeichnis der Mitarbeitenden und Kompetenzen

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Tsukanova Tatyana

Tsukanova Tatyana

Hauptkompetenzen

English, French, Russian

Entrepreneurship

Research methodology

Strategy

Education

Startup

Technology

Entrepreneurial ecosystem

  • Kontakt

  • Lehre

  • Publikationen

  • Konferenzen

Hauptvertrag

EHL Hospitality Business School
Route de Berne 301, 1000 Lausanne 25, Switzerland, CH
EHL
MSc HES-SO in Hospitality Management - EHL Hospitality Business School
BSc HES-SO in Hôtellerie et professions de l'accueil - EHL Hospitality Business School

2024

Navigating the digital shift :
Wissenschaftlicher Artikel ArODES
exploring the online dimension in entrepreneurial ecosystems

Tatyana Tsukanova, Susana C. Santos, Eric Liguori

Journal of the International Council for Small Business,  to be published

Link zur Publikation

Zusammenfassung:

This study explores the increasingly important online dimension of entrepreneurial ecosystems (EEs), an area that has received little research attention despite its increasing relevance in today’s digital world. Focusing on the context of a university incubator, we aim to understand how integrating online elements into entrepreneurship support affects new venture development. Through semistructured interviews with entrepreneurs, our findings indicate that online elements facilitate access to vital resources and networks, yet they can also create new challenges related to diminished interpersonal interactions. This research provides insights for practitioners and policy makers, suggesting that effective support for entrepreneurship should balance online engagement with opportunities for personal connection. This study extends the discussion on the virtualization and digitalization of EEs and its implications for fostering entrepreneurial growth and ecosystem resilience.

2023

Always look on the bright side? :
Konferenz ArODES
exploring the role of problem telling in entrepreneurial narratives to establish legitimacy

Tatyana Tsukanova, Bertrand Audrin

Proceedings of the Research in Entrepreneurship and Small Business (RENT) 2023 conference : "Taming uncertainty"

Link zur Konferenz

Zusammenfassung:

In the field of entrepreneurship, storytelling and legitimacy play a fundamental role. While previous studies have explored the various facets of narratives in entrepreneurial ventures, this study focuses on how entrepreneurs use problem-telling as a strategic communication tool to enhance the legitimacy of the venture. Using a qualitative approach, we aim to uncover the strategies used by entrepreneurs to create effective narratives about challenging events and problems they encounter. This study contributes to a comprehensive understanding of legitimacy building in entrepreneurship and sheds light on the dynamic nature of problem-telling under uncertainty, offering valuable insights for entrepreneurs seeking to engage stakeholders and foster future growth through the strategic use of narratives.

2022

Go international to become sustainable :
Konferenz ArODES
insights on internationalization, innovativeness, and green practices in SMEs

Tatyana Tsukanova

Journal of the International Council for Small Business

Link zur Konferenz

Zusammenfassung:

Most of the literature on the internationalization of SMEs has focused on the determinants of their international expansion or the impact of international operations on business performance. This study offers a perspective on the extent to which exporting SMEs are able to leverage their external environment and innovation efforts to build more sustainable businesses in line with today’s stakeholder expectations. Drawing on institutional theory, sustainability, and ambidexterity literature, the study suggests that SMEs with a higher degree of international operations and active involvement in innovations are more likely to adopt more green practices. Furthermore, a more detailed picture of the role of innovation efforts in this complex mechanism is provided. The study highlights the importance of internationalization and innovation for implementing more sustainable practices in SMEs and offers implications for practitioners and policymakers.

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