2018
Glaubert Daphna, Nyffeler Nathalie, Bergeron Luc
Sciences du design, 2018, vol. 1, no 7, pp. 46-55
Lien vers la publication
Résumé:
Le design est une démarche de création de valeur qui favorise l’innovation au sein des organisations. Au-delà de cette évidence, de nombreuses PME peinent à l’intégrer au sein de leurs pratiques. En effet, le design est une notion à visages multiples dont la mise en application reste abstraite. Cet article aborde les questions suivantes : Comment caractériser la pratique actuelle du design management au sein des PME ? Comment identifier les opportunités d’amélioration ? Pour y répondre, nous avons élaboré un outil permettant de cartographier le niveau d’intégration du design dans l’entreprise selon différents leviers. La recherche a été conduite au sein de trois PME et d’une start-up. La cartographie représente cinq leviers du design management. Elle permet de visualiser les pratiques actuelles et d’entamer un dialogue avec les parties prenantes. Suite à l’analyse, la création d’outils correspondant aux différents niveaux d’intégration du design management pourra faciliter sa pratique au sein de l’organisation.
Campisi David, Nyffeler Nathalie, Roulet Schwab Delphine, Le Fort Virginie, Bergeron Luc
Dans ENoLL, Research and innovation conference proceedings : open living lab days 2018 (pp. 453-467). 2018, Berlin : ENoLL
The Senior Living Lab has run a number of participatory workshops with seniors with a view to brainstorming and developing products and services to improve the quality of life of ageing populations in Switzerland. This project aims to combine and adapt design thinking and living lab methodologies to be suitable with elderly participants. It gathers various qualitative techniques and deploys an interdisciplinary methodology based on community-based participatory research. This living lab project highlights the key success factors and the challenges in order to successfully involve seniors during complex innovation processes, such as time essential to tackle logistic issues and the ability to adapt participatory initiatives to an elderly public.
2019
Nathalie Nyffeler, Luc Bergeron
Proceedings of the Academy for Design Innovation Management Conference 2019
Lien vers la conférence
This paper looks at the use of design practices in start-up firms for the creation of strategic advantage through product/service innovation. Start-ups face non-negligible challenges during the early-stage of development. The research questions examined to what extent design practices can provide the leverage needed to face these challenges. A 4-day Innovation by Design Challenge workshop provided the field for the research carried out. Participants were start-up firms each working together with two designers to form six teams. Methods used included: observation for the mapping of team activities; a short self-report questionnaire and; pre- and post-workshop semi-directed interviews with the start-ups. The findings support the idea that design practice integration into the initial development of a start-up can indeed provide a lever for success and provide the start-up with the strategic vision needed to go through the early-stage and bring their products/services to market successfully.
Proceedings of Academic Design Management Conference ADMC18
Design is a value-creating approach that provides a competitive advantage and fosters innovation within organisations. Indeed, many companies still struggle to integrate design into their practices and few design support programmes are available in Switzerland. Given this context, we address the following question: How can a design support workshop impact the design awareness of Swiss start-up managers? We have created a design support workshop to enabling five start-ups from Western Switzerland to benefit from designers’ skills during four consecutive evenings. The perceptions of the five start-up managers about design awareness were assessed before and after the workshop. Therefore, the results of this publication concern the impact of the design support workshop on the design awareness of start-up managers. In this paper design awareness concept was considered according to (1) areas of design impact (2) the value of design and (3) the roles expected from designers. The workshop programme appears to be effective in enhancing (a) the perception of design impact in the field of customer orientation; (b) the perceived value that design can bring to assist in decision-making and developing strategic directions and (c) the different roles expected of designers by start-up managers.
2017
Luc Bergeron
Sommet Mondial du Design, 16.10.2017 - 25.10.2017, Montréal, Canada
Proceedings of the 10th International Conference for Entrepreneurship, Innovation and Regional Delevopment (ICEIRD 2017)
2016
45e Congrès de l’Association canadienne de gérontologie, 20.10.2016 - 22.10.2016, Montréal, Canada
2013
Ubicomp ‘13, 08.09.2013 - 12.09.2013, Zürich, Suisse
2011
6th International Symposium on Autonomous Minirobots for Research and Edutainment, 23.05.2011 - 25.05.2011, Bielefeld, Germany
2010
Congrès International Francophone sur l'Entrepreneuriat et la PME, 26.10.2010 - 28.10.2010, Bordeaux, France
Réalisations
SWITCH edu-ID
Administration
