Description du projet :
This research project has two main objectives in relation to the effect of social media on firm performance:
' To assess the impact that the content of user-generated websites has on lodging performance. In other words, we aim to examine the degree to which online customer ratings predict the performance of lodging sales.
' To determine whether the effect of online customer ratings on lodging performance varies across industry segments.
Equipe de recherche au sein de la HES-SO:
Blal Inès
Partenaires académiques: HES-SO Rectorat
Durée du projet:
01.09.2013 - 28.02.2015
Montant global du projet: 97'350 CHF
Statut: Terminé
SWITCH edu-ID
Administration
