Recherche

Fumeaux Dominique

Professeur-e HES Ordinaire, Responsable de la filière Tourisme

COMPÉTENCES PRINCIPALES

Tourisme

Contrat principal

Professeur-e HES Ordinaire, Responsable de la filière Tourisme

Téléphone: +41 58 606 91 09

Bureau: BEL

HES-SO Valais-Wallis - Haute Ecole de Gestion
Route de la Plaine 2, Case postale 80, 3960 Sierre, CH

Domaine
Economie et services

Filière principale
Tourisme

Institut
Institut Tourisme

BSc HES-SO en Tourisme - HES-SO Valais-Wallis - Haute Ecole de Gestion

Event Management
Travaux de Bachelor

2020

How smart is your tourism ? : designing a maturity model for lesser-known mountain resorts ArODES Conference

Sandra Grèzes, Dominique Fumeaux, Alain Imboden, Michael Fux

Proceedings of the 27th Conference of Open Innovations Association (FRUCT)

Lien vers la publication

Résumé:

The development of smart cities has brought enormous benefits for the improvement of services such as transport, energy, online public services and the monitoring of their use. At the same time, in the context of tourism, the concept of smart destinations also offers advantages in mountain resorts, for example by facilitating customer journeys of tourists who discover the region, by enhancing their stay through the use of smart technology and by providing them with accurate and tailored information. However, it seems that only the very highend mountain destinations have benefited from these advantages. Indeed, becoming an intelligent destination requires significant investment, digital expertise and a culture of innovation. In this research, we are looking at small, lesser-known Swiss mountain destinations for which going "smart" is currently challenging. In this article, we present a new tool for diagnosing "smart" maturity which, thanks to information and communication technologies, enables us to focus above all on the weak links that significantly affect the customers' journeys (e.g. missing the last shuttle after skiing in order to be able to return to their hotel). Applying this tool will enable such destinations to identify ways to become a smart destination that are adapted to their scale and characteristics and that will allow them to remain competitive towards more established and larger destinations.

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