Summary:
The article analyzes the role of IT business partners in the implementation of IT projects and digital transformation in companies. This role combines technical expertise with a deep understanding of business requirements and enables targeted alignment of IT initiatives with the company’s strategic goals. The article focuses on the entire strategy process, highlighting IT business partners as key players in each phase of strategy development and implementation. From assessing a company’s digital maturity and identifying potential and use cases to providing strategic advice to management, they make a significant contribution. Their role also extends to the cultural and organizational transformation as well as the further qualification of employees to effectively shape the integration of modern technologies. The article also emphasizes the importance of IT business partners as intermediaries between IT and business units, improving collaboration and communication within the company. Their role is not only operational, but also strategic, as they are actively involved in the development and prioritization of IT initiatives that contribute to the long-term development of the company. Finally, a theoretical model is presented. This model provides a practical basis for the structured integration of the role of business partners into the corporate strategy. Overall, the article shows that IT business partners play a key role in the digital transformation and strategic orientation of modern companies. Through their integrative function, they make a significant contribution to the implementation of IT initiatives and thus to the achievement of corporate goals.