Alexandra Midal is Tenured Professor in History and Theory of design at HEAD-Genève/HES-So. She combines an independent artist and curator practice with research in visual culture, producing artworks, exhibitions, books, and films.
Previously, she was Director of the FRAC Haute-Normandie, assistant of artist Dan Graham, resident at Villa Medici, the French Academy , Rome, before to become Director of exhibitions at the Design Project Room/HEAD-Geneva, and Director of the “Critical Thinking” theory program at ENSCI-Les Ateliers Saint-Sabin, Paris.
She is the curator of Blooming Voices, (MNMN, Monaco); Hocus Pocus (Mudac, Lausanne). Before she was the chief-curator of the Biennale of design : Do You Speak Flower ? BIO28, 60th ed.,(MAO, Ljubljana) ; Top Secret, Cinema & espionage, (La Cinémathèque française, Paris ; La Caixa, Madrid ; Barcelone, Saragosse, Valencia), Drive-In, CAPC (Musée d’Art Contemporain, Bordeaux), Popcorn: Art, Design and Cinema, (Musée d’Art Moderne et d’Art Contemporain, Saint-Etienne), Eames & Hollywood, (ADAM, Atomium Museum, Bruxelles), Politique-Fiction, Cité du design, Saint-Etienne, Tomorrow Now-When Design Meets Science-Fiction, Musée d’Art Moderne Grand-Duc Jean, Luxembourg, Capitale européenne de la culture, Liberté, égalité, fraternité ( Wolfsonian Museum, Miami), Passe-Muraille, (Musée d’Art Moderne de la Ville de Paris, Nuit Blanche, Paris), etc.
She has published in numerous international journals and museum catalogues (MoMA, MOCA, Mudam, Wolfsonian Museum, etc.). Beside her own exhibition catalogues, among others books and essay, she has published La Manufacture du meurtre, La vie et l’oeuvre de H. H. Holmes, premier serial killer des Etats-Unis, (Paris, Zones / La Découverte), in spanish La Manufactura de la Muerte, Barcelone, Errata Naturae Editores en 2022 ; in englishThe Factory of Murder, London & Berlin, Sternberg Press, and Design by Accident, for a New History of Design, (London & Berlin, Sternberg Press), Antidesign (Epithèmes, Paris), Design, Introduction à l’histoire d’une discipline (Press Poket, Paris), Design l'anthologie (Cité du Design, ESAD et HEAD-Genève), Matali Crasset, Works, (New York, Milan, Rizzoli), Sorcières du design (Mudac, Lausanne); La puissance des images, (Empire, Paris ), Elsa Sahal, Monstres exquis, (JBE, Paris), Do You Speak Flowers ( MAO, Presses du Réel); La puissance des Images (Empire,Paris); 7 millions de signes, (MacVal & Empire, Paris), etc. She is also curating a book collection entitled "Bizarre" at Les Presses du Réel.
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